Why Should You Link Your Google Ads Account to Search Console?
The internet did not only come as a source of entertainment for most of us but also as a source of income for many. Within the internet, many platforms work towards the well-being of online businesses. And when we talk about these, we cannot skip Google as it is a superhero for every business relying on the internet.
Google Ads has been of immense importance to everyone.
Back in 2013, Google dropped exciting news for all those interested in online marketing. The announcement was something like this:
“You can now link Google search console in Google Ads Account.”
It left many digital marketers amazed as it was a milestone and offered considerable opportunity to bloom their businesses by trying out something totally new. It was also great for their businesses to expand their reach and improve marketing and advertising processes.
However, it raised many questions for some, as they were clueless about its purpose and benefits. Today, new online business owners are also confused about why they should link Google search console and Google ads account.
But it’s all good as it’s never too late to learn about new stuff going around. If you don’t know about it yet, then you can learn it now.
We are here to talk about the entire Google Ads Account and Google Search Console matter!
First, the question is, what is a search console?
Google offers a free service that goes by the name of Google Search Console. Through this service, you get to maintain, monitor and troubleshoot your site’s presence in the search results. This very tool helps you get a better idea of how Google views your site.
Search Console helps with the following:
· Confirming that Google can search and crawl your site.
· Recover indexing problems
· Checking google search traffic data
· Get alerts for suspicious activities
· Troubleshoot issues
The search console is generally used by:
· Business owners
· SEO specialists or marketers
· Site administrators
· Web developers
Now, let’s get to the real talk ‘Why should the Google Search Console and Google Ads be linked together?’
Linking the two is quite harmless and takes your business to another level. Which business owner wouldn’t want to see their business reaching new heights by using modern techniques?
Linking Google Ads and Google Search Console, you get a reflection of organic vs. paid keywords. You get the relevant information at the Search Query, allowing you to figure out the incremental value of organic vs. paid terms.
Without a doubt, this is news for all paid advertisers out there. Moreover, it is great for SEO campaigns that are commonly carried out by nearly all businesses with an online presence.
What would be better than seeing new, organic opportunities along with paid search opportunities? By understanding where you are performing great organically, you can then make adjustments or changes to drop paid search bids or even pause keywords if your budget is tight.
This is a massive step taken by Google for those who own businesses and even those who work with advertising agencies offering services to various clients. It is excellent for clients who are using PPC and SEO services simultaneously.
Unfortunately, not many are aware of how to actually go about it despite knowing the benefits of linking Google Ads and Google Search Console.
For your convenience, here is a step-by-step guide. Once you get the hang of it, we recommend you do it right away and don’t miss out on any further benefits.
Step 1: Sign up to your Google Ads account. Having a functional Google Ads Account is necessary if you plan on linking it with Google Search Console.
Step 2: Click on the tool option available on the upper right corner of your Google Ads Account.
Step 3: Click on linked accounts
Step 4: You will see the option of search console when the drop-down menu appears. Click on the ‘details’ button to proceed further.
Step 5: You will be asked if you want to link Google Search Console and Google Ads Accounts. Click ‘link’ to continue.
Step 6: Add the URL of the website you want to link it with. Make sure to add the URL without ‘www’ and click continue.
And now you are good to go!
In case the process is unsuccessful, you will be notified immediately. You can click ‘claim’ to further look into and resolve this matter.
Google has revolutionized the domain of online marketing. It keeps giving businesses more opportunities to grow and reach audiences that are otherwise unreachable due to geographic distances.
The number of reporting features within Google is overwhelming, which has opened numerous avenues for business owners wherever they are in the world. It wouldn’t be wrong to say that the linking of Google Search Console and Google Ads Accounts has made it super easy to run an e-commerce platform.
To us, it seems like Google really wants business owners to access new frontiers and add versatility to their marketing processes. It’s like a one-stop-shop that has all the solutions to your needs.
What a time to be an online business owner!
It would be hard to believe, at least for us, if you tell us you haven’t been using Google tools religiously to grow your online presence.
Our advice would be to do so now. Most importantly, link your Google Ads Account and Google Search Console to see the magic it is going to bring to your business.
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About Lisa | Spherical Strategies Content Creator & CopywriterLisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes. Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening. |
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