This is the era of internet marketing, when a strong online presence is essential for the survival and progression of your business. Pay-per-click (PPC), social media, search engine optimization (SEO), content marketing, and emails are just a few ways to promote your business online.

With so much to do in managing all of your company’s operations, it makes absolute sense why you would want to hire an online marketing agency offering SEO services. Agencies such as Spherical Strategies can improve your internet presence and ranking position, and get you more sales, all while lightening your workload.

Properly utilizing SEO techniques will elevate your website’s current ranking on leading search engines such as Google. When your website is ranked higher on the first page of Google, your company and product achieve better visibility and promote awareness of your brand to a broader audience.

So how do you land on the first page of Google? How can you ensure your company’s website is among the top few searches when a person searches your industry?

You rely on a professional SEO company such as Spherical Strategies to achieve just that.

You may be familiar with the basics of what SEO is, and despite having tried several different tactics and strategies with your website to see which one will work, you may not necessarily have the experience in effectively optimizing your website.

Most entrepreneurs would agree placing the success of your business on experiments and guesswork is not wise. There is a good chance that not knowing what you’re doing could damage your website (and ultimately, your brand!) rather than optimize it for search engines. For example, link building can significantly aid in optimizing your company’s name. However, the wrong links can end up getting your website penalized.

Professional SEO companies like Spherical Strategies have the knowledge and experience that is necessary to make educated and strategic decisions for your website. SEO companies work with clients from a wide range of industries and are trained to handle unique ranking needs, situations and expectations. Choosing to hire an SEO company such as Spherical Strategies will take your website to the next level and increase your online visibility and ranking.

The services offered by SEO companies vary from agency to agency, but generally, you can receive the following:

When hiring the services of an SEO company, the main goal you should have for them to achieve is a higher ranking for your articles and blogs on Google. Although, we aim to build your brand visibility and gain more page views as well, those are not the only purposes of SEO. You want to capture potential customers by motivating them to come to you with their problems because they know you have the solutions. SEO agencies and their services give you access to that market. The market that is perfect for your product or service you offer.

Knowing the demographics of your target market before you start tackling the various marketing channels, is imperative for the successful direction of your marketing strategy. You cannot effectively promote yourself without knowing who your target audience is and to help conduct the necessary market research, you can hire the help of an SEO company such as Spherical Strategies. They invest the time to thoroughly research your target market and provide you with the necessary information you need in order to make strategic marketing decisions.

Some SEO agencies offer services other than search engine optimization. Mobile searches are one of the most common ways for customers to conduct their searches today. Interestingly, most mobile searches have been found to result in purchases. SEO companies can help your business with various mobile marketing strategies such as YouTube ads, campaigns, and app advertising in effort to increase the chances that your target audience will download your mobile app.

Even with the most recent influence of all the social media networks emerging, email still creates the most return on investment (ROI). For every dollar spent on social media platforms, email marketing makes $38 in return. An SEO agency may offer you additional services such as list building, autoresponder sequence, segmentation, and buyer targeting optimization.

The design of your website plays a major role in the optimization of your brand and some SEO agencies, like Spherical Strategies, offer web designing services to enhance your digital strategy. Impressive and responsive web design attracts customers to your site, helps you gain their trust, and sets you apart from your competitors. Though thought to be a part of marketing, your website’s development is a significant contributor to the enhancement of your brand’s online presence.

Another great way to attract the attention of potential customers is through Google Ads. When your target audience is faced with a problem, that is when you want your ad to pop up in front of them and offer a solution. An SEO agency such as Spherical Strategies offers you services that aid in effectively and positively targeting your Google Ads campaigns.

Some companies think that producing marketing content is just writing blogs and articles every week and posting them on their website. However, it’s much more intricate than that. Content marketing involves infographics, blog post creation, social media advertising, content analysis, and SEO writing, and Spherical Strategies has the experience you are looking for!