Ten Ad Networks to Consider

Lisa Trevelyan , ,
There is no doubt that opening new growth channels requires you to have some type of medium that serves your product in front of the world. You might be wondering what medium is capable of providing you with such a golden opportunity. You don’t have to worry since there are plenty of existing advertising mediums to serve this purpose. These advertising channels allow you to promote your brand, product, and services on their platforms.
These ad networks are essential monetization variables for the business world. They act as technical and marketable intermediaries between publishers and suppliers. On the marketing level, the ad networks encourage transactions and payments where the supply side provides their stock, and the demand side monitors the campaigns on a technical level. Both the supply and demand-side work in close collaboration to run the business through ad networks.

What is an ad network?

Before looking for the right publishing ad network, you first need to understand exactly what an ad network is? An ad network is no less than a broker between the publishers and suppliers. Ad networks help suppliers find and buy advertising slots in various publishers. The term ‘ad network’ basically refers to online advertisements where the unsold advertising slots from various publishers are collected by the ad network and provided to the supplier at an extremely low cost.
If you are a supplier and looking for reliable ad networks, listed below are the top steadfast ad networks. These networks are ideal for online advertisement for your products and services. They not only offer you the slot at low costs, but they also give you full control over the targeting and placement options.
1.    Airpush
This is a mobile advertising network that runs your offers over 15,000 mobile applications. This ad network allows the supplier to showcase their services and products to a wide range of customers. Airpush is known for its transparency and authentic content. The customers of this advertising network are more responsive to the ads than other ad networks’ customers.
2.     Yahoo
By using this advertising network, you can reach over one billion customers because Yahoo is considered the sixth most visited social site. If you endorse your brand here, your products are advertised through video and native ads. Moreover, Yahoo has promoted brands for years; therefore, it is a reliable and experienced ad networking site.
3.     YouTube
It is not a debatable fact that YouTube is the second biggest search engine and video sharing site since it is one of the most influential advertising networks. YouTube advertises products in videos that pop-out at the start or in between the videos. Investing in this online social and ad networking site will help you get targeted audiences from different countries.
4.     Instagram
Instagram is another social networking site that advertises products in between stories and posts. Here, your products will be promoted through videos and pictures to reach its 600 million monthly users. This advertising network is the best platform to engage customers by showing them visual content.
5.     SiteScout
It is the first media buying network that runs almost 31 billion advertisements on 70,000 online networking sites per day. SiteScout also enables suppliers to closely analyze the ad campaigns and optimize their ads to reach out to customers using different search engines, e.g., AdTech, Google, and Appnexus.
6.    Conversant Media
Conversant Media is a famous advertising network that gives suppliers a chance to advertise their offer using several available options. They have developed some publications (Vice and Foxtel) with slots that you can buy for ads. On the other hand, Conversant media also offers advertising services, such as Outbrain and Largetail.
7.   Advertising.com
As the name indicates, this network is specifically for advertising purposes. It is the oldest advertising network that offers modern features, including re-targeting, which is responsible for sending ads to every viewer. Besides this, it permits you to connect with a wide range of consumers on every device.
8.     LinkedIn
LinkedIn is an online networking site for professional business users; therefore, it is best suitable for business to business suppliers. The advertisement can be targeted through Industry, Job function, geography, and seniority on LinkedIn. One exciting benefit of advertising on LinkedIn is that it reports to you about your advertisements’ progress response. It is one of those social networking sites that permits suppliers to find the desired customers through their job titles and roles in an organization and industry.
9.     Taptica
Taptica is a mobile ad network that reaches out to 220 million mobile users. At this advertising site, you will find various options for your advertisements. Your offer can be advertised in the form of a banner, video, text, and interstitial. In addition to this, you will be given an option to target the audience yourself.  This ad network gains new users and gets benefits from their investments.
10.  Epom
It is an advertising network with many ad options. Using this networking site, you can advertise your offer at a low rate. The advertisements will be shown on different mobile apps, either in the form of videos or display. This site also offers its ad marketplace free for 30 days. During the 30 days’ trial, you can gain almost one billion expressions that will later help you gain more customers.
When it comes to online advertising networks, you have plenty of options other than those mentioned above. Before going for any of these advertising networks, consider asking yourself a few questions. You may want to know which ad network suits your business, which site has the most users, and which ad network provides ad slots at lower rates. Determine whether you want these networks to work for you as a publisher or an advertiser and then invest wisely.

About Lisa | Spherical Strategies Content Creator & Copywriter

Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.

Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.

 

If you’re interested in discovering more, take a look at our website and connect with us to help you fulfill your branding goals. Visit https://sphericalstrategies.com today.