Social
Online communities offer an endless stream of viewers and content, making it a powerful resource for marketing any field. Our dynamic team has the experience to help share your story on these quickly evolving platforms:
Meta, Instagram, TikTok, Reddit, Facebook, Discord, Twitter, Snapchat, and more.
TARGET AUDIENCE RESEARCH
Human-centered design (HCD) is a framework we use to keep the human perspective at the center of every strategic plan. Effective branding and marketing starts with identifying your target audience and incorporating their behaviors, needs, habits, and desired features into every decision. When we speak to core customers where they live, work, and play- at times they are most receptive to hearing our message- it drives action. Our team dedicates time to thoroughly research the target audience for your campaign and develop appropriate channels and messaging to reach them.
STRATEGY CREATION
Each campaign we develop is unique and customized, so we begin by working with your team to define goals and objectives, and establish baseline data. Once defined, we quantify these into measurable key performance indicators (KPIs) that will be used for tracking and optimization throughout the life of the campaign. To manage the complexity of projects, we create a model that outlines KPIs across all tactics, segments, channels, and audiences. After reviewing current visitor and community involvement plus additional demographic analysis of the area, our team will work with yours to develop a comprehensive digital media marketing plan. The marketing plan will provide support by increasing exposure, membership, quality, and overall value of your brand to existing and future customers.
CAMPAIGN IMPLEMENTATION
Once we’ve developed a clear digital marketing plan, we will collaborate with your team to develop, design, and produce collateral materials, digital and social marketing calendars, and location-based requirements. Our ultimate goals are to produce clear messaging, brand position, and a strategically cultivated campaign that increases awareness, reach, and value of your initiatives.
MONITORING & ANALYTICS
We want your company to have a comfortable understanding of what’s being accomplished, so we utilize systems that review online content and generate statistical reports for you. We also offer services ranging from minimal support of your internal staff, to complete management of content creation and application maintenance. We will work with you to find the best level of balance for your organization based on personnel availability and experience, time constraints, budget, and any other pertinent factors relevant to your team.
Data Collection and Optimization
Data is the foundation upon which we build our spherical strategy, allowing for continual planning and development throughout the life of a campaign.
In order to produce effective deliverables, our team of professionals allocate considerable time to measuring empirical results. The ability to collect, aggregate, and calculate data allows us insight into what is working, what needs modification, and the return on our investment (ROI). We review data in context over long and short time-periods to analyze trends and ensure results.
Using data to provide perspective is a key strategy in our methodology. Data helps us determine KPIs, reasonable goals, and what channels, campaigns, and advertisements produce the most valuable results.
A/B Testing
Well-planned testing helps us discover what combination of methods prove most effective for delivering your message.
A/B testing is a method of simply comparing two versions against each other to determine which performs best with your target audience. We use A/B testing with ad concepts and design, ad copy, call-to-actions (CTAs) and email copy.
As a standard, we perform A/B testing for every campaign we develop. Establishing this baseline messaging provides opportunity for a higher return on investment (ROI) and lowers your cost per action (CPA).
Reporting
Depending on goals and size of the campaign, we will present weekly, monthly, quarterly, and annual reports to certify media placements are delivering the desired results. We perform a cost-benefit analysis by channel plus a broad review of digital marketing plans and spend. Our analytics team frequently reviews metrics, specific engagement, performance, and predetermined KPIs to ensure success over the life of a project.