How do you get your advertisement seen when someone does a Google search for something in your industry? How do you get your ad to stand out? What can you do to enhance your ad rank and placement so it doesn’t get lost in the ocean of competition? Google recommends using a component called ad extensions.
This article will review Google’s free, built-in features called ad extensions. It will go over what ad extensions are, the different kinds of ad extensions, and whether or not they are worth spending your time on when it comes to advertising your business with Google.
What Are Ad Extensions?
Ad extensions are features offered by Google that show additional business information to help increase your ad rank and click-through rate (CTR). The CTR is the ratio between the number of people who click on your link and the number of people viewing the page your link is presented on.
Ad extensions are additions to your ad like an address, phone number, rating, or links to your website or app. They improve the ad’s visibility by increasing its physical size and make it easier for users to find what they are searching for. An ad extension’s overall purpose is to increase clicks by attracting users to your ad, which ultimately increases your company’s value, improves your return on investment (ROI), and lowers your cost-per-click (CPC).
What Are the Different Kinds of Ad Extensions?
There are several different kinds of ad extensions offered by Google, some are manual, and some are automated. Google has found that the more information available to the user, the better the ads tend to perform. This means multiple extensions are better than just one.
Manual Ad Extensions
Manual ad extensions take a little more setup than automated extensions but are highly recommended because they are customizable and make reporting easy.
Call Extensions
Call ad extensions allow you to include a phone number with click-to-call capability on mobile devices. Desktop ads display a 10-digit number, while mobile devices display a phone/call icon. Google offers call conversion tracking for businesses to access their call extension data for analysis.
Message Extensions
These kinds of extensions will only appear on mobile devices with the capability of sending and receiving text messages. It offers users to send you a text with a single click of a button. Many people prefer text messaging over calling these days, so this ad extension is ideal. Message ad extensions can be applied at the account, campaign, ad group, or ad level.
Sitelink Extensions
Sitelink ad extensions are clickable links that connect to specific pages on your website directly related to the text of your ad. For example, free consultations, testimonials, or pricing pages.
Structured Snippet Extensions
Structured snippet ad extensions are distinguished by a colon and are used to highlight a specific aspect of your services or products. For example, a shoe company may have a structured snippet extension that lists the different types of shoes they sell. It would look something like this:
Styles: Athletic, Casual, Work, Boots…
Location Extensions
These extensions are displayed as clickable hyperlinks in the form of an address that is placed on their own separate line. On mobile devices, the link allows for one-click directions to your business. Location ad extensions also allow for a star rating to be attached to your ad.
Affiliate Location Extensions
Affiliate location extensions can be applied to your ad if you sell your products through retail chains. They help users find stores near them that sell your products when they are choosing what and where to buy.
Callout Extensions
Callout ad extensions are descriptive text lines that mention the benefits of your company and any special features, services, or products you want to highlight. You can create up to 20 callout extensions, and each one may have up to 25 characters. However, Google will only show the ones relevant to the user’s current search.
App Extensions
App ad extensions only appear on mobile devices and appear as a call-to-action (CTA) button either to the right of or below the ad text. Clicking the app extension will open the App Store or Google Play Store depending on the device and allow the user to download your company mobile app. App extensions will drive more app downloads and, at the very least, let people know that your app exists.
Price Extensions
Price ad extensions show the prices of specific products, services, and/or salaries you are offering. They are displayed as [up to] 8 squares, below your ad and will appear according to the subject of the user’s search.
Promotion Extensions
These ad extensions highlight your promotions, are displayed below your ad, and sometimes show up in bold copy. Promotion ad extensions are identified by a price tag icon and can have up to 2 lines of text pertaining to your special. Clicking the promotion extension will bring the consumer directly to the special offer on your website. Google Ads even offers a list of dates and special occasions to give you some inspiration for these extensions.
Automated Ad Extensions
Automated ad extensions are predicted by algorithms and are applied by Google to improve your ad’s performance. There are seven types of extensions that Google will sometimes automatically apply to your ad, and you’ll notice many of them are similar to those listed above. Below are the different types of automated ad extensions and how they differ from manual ad extensions.
Automated Call Extensions
These extensions are basically the same as manual call extensions but do not need any setup when you create your campaign. If one of your website goals is to get people to call you, Google Ads may automatically add an automated call extension so users can easily call your business.
Automated Message Extensions
This is the same concept as the call extensions in that Google Ads may add an automated message extension to your ad when your website’s goals include receiving text messages.
Dynamic Sitelink Extensions
Sitelink extensions can be automatically included with your ad to allow prospects to click on a deep link that will take them directly to the part of your website that is relevant to their Google search. They are called dynamic because they change depending on the subject of the user’s search.
Dynamic Structured Snippet Extensions
When your post-click landing page matches the user’s search, Google may automatically add a structured snippet ad extension to highlight the services or products you offer that are relevant. Again, “dynamic” because it changes.
Automated Location Extensions
Google may add a location extension automatically if your website includes specific location information such as an address or a map. This allows the search user to easily find your business.
Seller Rating Extensions
Seller rating ad extensions appear below text ads and show a 1-5 star scale rating with the total number of reviews that generated the average rating. Using data collected from reputable sources, Google will add this extension to ads to showcase a business’ high rating. Sometimes this extension will be accompanied by a title describing what the rating is pertaining to, for example, 4.7/5.0 stars (16) – fast delivery.
Dynamic Callout Extensions
When your post-click landing page contains information relevant to the user’s search, Google may automatically display ad text as a callout extension. An example of this could be when someone searches for “experienced auto technicians,” Google may automatically display callouts such as “30 years of experience,” “Book online,” and “Certified technicians.”
Are Ad Extensions Worth Spending Time On?
The answer is a resounding yes! According to Google, correctly implementing a new ad extension could result in a 10-15% CTR uplift. Sitelink ad extensions alone can give advertisers up to 8% CTR uplift.
Ad extensions are available at no additional cost, so they don’t increase your ad budget. Since they enhance your ad for free, you’re saving money elsewhere on other advertising tactics. They require minimal setup, which also saves you money on labor hours. Ad extensions give potential customers more information about your business and allow them to take action directly from the search results.
Usability and convenience raise the value of your company’s website by leaving a good impression on the consumer after a smooth online experience. Extensions provide direct links to your site, location, or phone number and increase your ad’s size to enhance its visibility. It is often an immediate and highly impactful way to improve your CTR and ROI and lower your costs.
About Lisa | Spherical Strategies Content Creator & Copywriter
Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.
Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.
As always, the digital arena is expanding and evolving, changing so quickly sometimes it may feel challenging to keep up. You also never know when an unexpected global pandemic is going to throw a wrench in your marketing plans for the year. Considering that the wrench was abruptly thrown in 2020 with seemingly lasting effects, there are a few new trends on the rise – some directly stemming from the COVID-19 pandemic – that we are confident will continue to gain momentum through 2022.
Due to its fast-paced growth, it’s impossible to say for sure what digital marketing will look like in the new year; however, based on professional insights and data-driven analytics, here’s a review of the digital marketing trends we think can be expected in 2022.
The Rise of AI
AI is already a primarily utilized leveraging tool for digital marketers regarding automatic reporting and predictive analytics, and it doesn’t show any signs of slowing. AI simplifies marketing processes for all kinds of companies by predicting the behaviors and needs of their target audiences, while its application allows marketers to focus their efforts on other aspects of their strategies.
In addition to providing accurate predictive information pertaining to targeted consumers, AI also allows marketers to quickly adjust their strategies in response to any sudden digital marketing trend changes. Putting them back on course for an optimal return on investment (ROI).
Current statistics show that 76% of businesses utilizing AI to automate their marketing efforts see ROI within a single year. After such a huge shift towards digital, where the channels and platforms are growing and changing all the time, it makes sense to allow the machines to do the number-crunching and analyzing.
Progressing into 2022, we expect to see more usage of conversational AI in the forms of voice searches, virtual assistants, and smart speakers, as well as robotic process automation (RPA) in tools like chatbots. These features create a real-time response for consumers while they make inquiries from the privacy of their own homes, cars, and offices rather than in person.
Voice Search/Virtual Assistants/Smart Speakers
Leaning into AI will surely benefit digital marketers aiming to succeed in 2022 as consumers are doing the same. Approximately 1 in 4 U.S. households has some sort of smart speaker being used regularly for informational searches as well as direct purchases.
AI is the technology behind the quickly-growing use of voice search, and currently, 27% of the global online population is using it. This percentage amounts to 18% of the total spend, or $40 billion, and is only expected to rise. Studies show that 61% of consumers already using voice search in the way of virtual assistants say they plan to take advantage of it even more in the future.
Considering the ease at which information is being retrieved today, it’s understandable that for a brand to stand out from the rest, its message needs to be clear and precise, its product needs to be easily accessible, and the entire customer journey needs to be cohesive.
Integrated and Personalized Customer Experience (CX)
The last two years have seen hundreds of brick-and-mortar stores close their doors indefinitely, pushing businesses of all kinds into the online world of consumerism. With any hope to survive, countless brands have had to adjust their methods and overall understanding of what marketing requires today, and that is an integrated digital CX.
New digital marketing strategies for 2022 will aim to provide personal experiences that are customized based on user data. The ability to track consumer behavior across devices allows companies to see what consumers are looking for and how they want to communicate.
Fortunately for stores, consumers report they still prefer a physical location instead of the alternative, but many people have made full transitions to online shopping. Seeking the same services online that they traditionally may have sought out in-person, consumers still expect a consistent experience no matter where they encounter a brand. They want to see the same high-quality products and customer service online that they did when they walked into the actual store.
The demand for seamless integration of customer relationship management (CRM) and content management systems (CMS) is rocking the marketing world. Businesses are required to exude a brand message that consistently represents their company, all while creating a personalized CX for the individual through multiple channels. This growing need for strategic brand cohesion offline, online, and across more channels than ever is why multi-channel marketing strategies, online events, and social commerce will also be prominent digital marketing trends in 2022.
Multi-Channel Marketing Strategies
New social media platforms are popping up all over the internet, and many of them already have deep market penetration. We will discuss this in more detail in the social commerce section below, but to start, people are expanding their options of where they shop, making multi-channel marketing strategies crucial for 2022.
As social media platforms and digital purchasing choices increase, marketers are also finding themselves needing to expand their marketing efforts over more channels to reach their markets no matter where they are online. 2022 will see more emphasis on multi-channel marketing strategies because the online options are always growing and because consumers are taking their shopping experience into their own hands.
Preferring the socially distant options these days, more people are doing all the decision-making research themselves: filtering through companies, brands, and/or products online until they find the one they trust to fulfill their needs. This desire to have complete control over the experiential aspect of online shopping is why multi-channel marketing strategies that include social media will be a necessary component of digital marketing in 2022.
Digital Commerce
According to a study done by eMarketer, over 80% of retail growth from 2015 to 2020 was attributed to online sales, with a significant portion of the market being captured by social commerce. That was before the COVID-19 pandemic forced the world into isolation, only accelerating the five-year trend and making digital commerce an increasingly crucial part of not only marketing but for businesses as a whole.
Online Events
In light of the recent pandemic, the same heightened demand for effective marketing strategies also persists when it comes to online events. Since so many consumers have settled in behind a screen, digital event management is becoming a necessity for companies hosting live virtual or in-person events. The market for webinars and online conferences is changing, with people expecting more of and from these events; they will need to be held differently.
In 2022, digital event management will shift from a luxury for a select few into an absolute necessity for any business that wants to remain competitive and relevant. Event management software, virtual event applications, live streaming options, and live-video capabilities have already started to become mandatory offerings for businesses successfully navigating this accelerated move towards digital commerce.
Social Commerce
As mentioned previously, social commerce will be a prominent digital marketing trend in 2022. Social media users are using their platforms to communicate with each other, but more importantly, for product research, business-related communication, and their purchasing needs.
A study done by Social Media Examiner revealed that 94% of marketers were utilizing social media to market their products and/or services – an increase from the 82% that responded in 2016. 68% of marketers surveyed also revealed that they “achieved modest or significant success with social commerce.”
This shift in how consumers utilize social media and influencer marketing for product research purposes is a key part of why more businesses will be turning to social commerce strategies this year. As new platforms continue to come onto the market, consumers will continue to incorporate them and their influencers into their regular search and online shopping routines. The following are three platforms that marketers should keep in mind for 2022.
Pinterest
Pinterest is becoming increasingly popular amongst users who enjoy sharing images of the products they like through “boards” curated by time, topic, or theme. Statistics show that Pinterest is the third most popular social media platform, and 33% of online adults use Pinterest. Many businesses have already experienced success using this visual platform to increase brand awareness and sell the products they offer.
In addition, Pinterest allows for users to “repin” items they like, helping spread the word about a trusted company, essentially providing free marketing for that company. According to Marketo: “By encouraging customers and prospects to share your content with their own networks (not just on Pinterest), you’ll be able to extend the reach of your social media campaign and maximize its positive effects.”
Instagram
Instagram is another social media platform that consumers increasingly use to share products with their friends and followers. Instagram currently has 800 million monthly users, giving businesses a large audience to market their products or services toward.
In 2022, Instagram will continue being a vehicle for social discovery as the use of hashtags will be even more important. Since users are already captivated by imagery, marketers can utilize this feature to create opportunities for engagement with consumers who may not otherwise see their postings. Instagram also offers opportunities through paid advertisements – an effective way to gain more followers and potential customers due to its targeted nature.
Snapchat
While Instagram may offer marketers a larger audience, Snapchat provides them with insights into the behaviors of their specific target market. Marketers can learn where their consumers are located, what kinds of stories they share, and how often they use the app. Due to Snapchat’s heavy focus on visuals (including images and videos) and its live-streaming capabilities, it is a platform that many companies in 2022 will find value in utilizing.
In addition to these features, Snapchat users continue to spend more time on the app than on any other social media platform. It is also one of the preferred social networks for millennials and those ages 18-34. The user data that Snapchat offers helps marketers create relevant content and design their future strategies around what consumers engage with and like most.
Influencer Marketing
In 2022, consumers will look for authenticity and proof that a product or service works before making a purchase decision – and not just social proof from celebrities. The traditional definition of influencer marketing is evolving as big names in sports and entertainment don’t carry as much weight as they used to.
As the reliance on influencer marketing continues to change, so will the way in which marketers will need to choose influencers. Businesses should be mindful that consumers are seeking real testimonies from influencers who would actually use a product or service regularly and not just once for the sake of sponsorship.
Marketers should look into how much engagement each influencer gets with their target audience and then consider creating an online community of advocates or influencers that are cohesive with their brand message. Not only does this simplify communication between consumer advocates and your brand, but it also allows you to offer incentives and rewards for sharing content with the goal of building a movement.
With so many platforms offering analytics, it’s now easy to find out what content reaches the largest audience and which influencers are actively engaging their followers. Influencer marketing strategies will evolve as marketers prove the value of their products to consumers through evidence rather than just using a celebrity endorsement.
The demand for content that has been produced with user engagement in mind will continue to rise as businesses seek more ways to connect with their customers online. A storytelling strategy will be especially effective with social media influencers utilizing videos and images to show how a product works in real life.
Storytelling
93% of communication is visual, and 65% of people are visual learners, making it not surprising that ads with images produce 180% more engagement. Shoppers also like to see unscripted reviews and find value in firsthand accounts from real people and not just advertisements. In a study by Salesforce, researchers found that customers who view user-generated content are 85% more likely to purchase a brand’s product or service.
These are some of the reasons why this year marketers should encourage consumers to share their experiences as they happen. Rather than just advertising a product using its statistics, businesses should be focusing on telling a story about their brand and products. The goal of storytelling in marketing is to create real, visual conversations that will establish trust between businesses and their potential customers.
Consumers want to know about the products, services, and even a company’s corporate social responsibility before making a purchasing decision. In addition, they want to be able to form a connection with the influencers who are endorsing these companies. Storytelling will become a staple strategy for marketers as it helps them establish their brand’s DNA and strengthen the emotional connection between their customers and brands.
Corporate Social Responsibility (CSR)
CSR is now expected by 61% of consumers, as they now desire to buy from companies with purpose. Consumers want to know what causes a business is passionate about and how it gives back to the community. This will be important as businesses work to establish trust with their audiences and differentiate themselves from competitors.
Marketers need to consider their overall brand image and what they are currently showing their customers. It’s not just about making a profit but also demonstrating how they use their resources wisely. Businesses should have a purpose that goes beyond making money and focuses on embracing an ethical code of sustainability and equality.
Consumer trust is becoming harder to earn as expectations for transparency rise while businesses try to keep their trade secrets closely guarded. Companies must be willing to discuss how they are using consumers’ data and clearly explain the rationale behind their strategies. Incorporating CSR into their business models in 2022 will help marketers build trust with their customers, give their brand more meaning, and increase the attractiveness and transparency of their company.
Search Engines
Search engines will continue to be where consumers go to seek advice, get product information, and complete purchasing decisions. For a brand to stand out among the competition on search engines platforms like Google, marketers will need to get creative with their advertising. Businesses need to make sure their ads are not only engaging and helpful for consumers but technically sound as well, so the right information can be quickly and accurately retrieved by search engine bots.
Featured Snippets
With the arrival of featured snippets, consumers don’t even have to click on a link anymore to retrieve information about their search. Featured snippets provide direct answers to a search before any website links are listed. Searchers see featured snippets as useful pieces of content rather than advertisements because Google hyper-personalizes the experience by applying user information to decide which ads, companies, and sites are most relevant.
Consumers see these featured snippets as advertisements only when the content is trying to get them to click through. Therefore, marketers who can create helpful guides or present information in a non-salesy way will be at a great advantage in 2022.
Hashtags and Keywords
The idea of using hashtags to connect consumers is not new, but it has the potential to be even more effective in 2022. Hashtags and keywords are commonly used throughout search engines because they help consumers find what they are looking for faster and more easily. Google has already begun utilizing machine learning that allows it to automatically connect hashtags so users can discover related content without having to search for it themselves.
Marketers should consider how their target audience uses hashtags on social media platforms and for what purpose. For example, are they used as a form of commentary or criticism? Are they being used ironically or out of sarcasm? This type of information about an audience is important for business owners to know before deciding which hashtags or keywords they should focus their content on.
First-party Data over Third-party Cookies
2022 will see the beginning of a change in data tracking as Google announced it would be moving away from the use of third-party cookie tracking and towards first-party data collection. As a result, marketers will need to rely more heavily on more direct forms of communication with customers through content, email, or newsletters for example.
Spherical Strategies’ Approach to Digital Marketing in 2022
The digital marketing trends of 2022 are human-centered and all about relevance. Relevance in content, ads, and social media posts. Relevance in how brands communicate with consumers. And finally, relevance when marketers decide on the platforms and strategies to focus their efforts and budgets. If you want your business to stay relevant in 2022, it’s time to start implementing these trends into your digital marketing strategy today.
If you’re looking for more ideas on how to use digital marketing and advertising for your business in 2022, be sure to check out our website! Not only do we have information about new digital trends, but we also offer free consultations to see how Spherical Strategies can help you achieve your digital marketing goals in 2022!
About Lisa | Spherical Strategies Content Creator & Copywriter
Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.
Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.
Most entrepreneurs know when it comes to running and managing a business, every choice you make is crucial to its success. One wrong decision can tarnish your company’s brand, one wrong move can jeopardize your company’s position in the market. When it comes to company management and operations, who you choose to work with is one of those especially important decisions. Choosing the right online marketing agency to partner with can be the difference between failure and success. So when you are searching for the right digital marketing agency for your company, take your time and consider the following information when making your decision. After all, this choice could entirely shape the success of your future marketing campaigns.
Why You Should Choose An Online Marketing Agency
Your marketing efforts should completely revolve around your target audience and be strategically crafted depending on their needs and behaviors. If you are aiming at business executives, for example, you may want to focus your marketing strategies towards a platform such as LinkedIn. If your target audience is geared more towards younger generations, you may want to consider aiming your marketing efforts towards platforms such as Instagram and Snapchat.
Since new marketing strategies are popping up every day, entrepreneurs find it difficult to stay up-to-date on the latest trends. Already busy managing the many different operations of a company, many owners just don’t have the time to do the necessary research to stay digitally current. This is why hiring an online marketing agency is a wise decision that can help you establish effective marketing strategies for your business. Online agencies are able to guide you towards the best marketing strategies and decisions for your company because they have invested the valuable time it takes to stay ahead of the digital marketing curve. They are continually researching new information and analyzing data to stay current and informed as to which digital platforms and strategies are effective and which are not.
How to Choose An Online Marketing Agency
Once you’ve decided to hire an online marketing agency, the next step is to find the one that can deliver the results you want to achieve. The process should not be stressful or difficult because the right online agency for your company will give their complete focus and effort to find the solutions you seek, from start to finish. A great online marketing agency will help you develop specific, well-designed strategies that will give you full returns on your business investments.
Here are some helpful tips for choosing the right online marketing agency for your company:
1. Assess Your Needs
Before you start the process of finding the correct marketing agency, you should first evaluate the internal requirements of your business. Identify the goals you want to achieve through your digital marketing efforts as well as the role your online marketing agency will play in helping accomplish those goals. Having a clear vision for your company and the agency you intend to hire is necessary for the success of your partnership. There are many reasons for hiring an online marketing agency; whether you’re launching a new product and want it pushed into the market; or you’re redesigning your brand and need the assistance of a professional marketing company; whatever your reasons may be, it is best to define them before starting your search.
2. Make Sure the Agency Has Experience with Projects Similar To Yours
Once you have established what your product and company’s marketing needs are, it is time to start looking for the right marketing agency for your business. But how do you decide which one is best suited for you in a sea of agencies? One of the things you should consider while deciding on an online marketing agency is their knowledge and experience. Not just any experience, but experience that is relevant to your business. It’s a good idea to look at an agency’s past projects to help you determine if that particular marketing agency is capable of taking on your campaign(s). Exploring their portfolio will help you determine the methods they use to achieve their goals. Their past work will show you if they will handle your project(s) in the way you want, and their past successes will be proof that they can produce the results you are hoping for.
3. Find An Agency That Suits Your Style
It is important to remember that agencies don’t just sell their clients’ products. They also sell themselves and their services. When you are researching different agencies, take a look at the way they market themselves. Go to their website to learn more about their stylistic choices, digital capabilities, and their own unique brand and message. Good signs are if you find their website attractive and easy to navigate. Some red flags would be if you find their website underwhelming or difficult to use.
Style is not just about the look of the agency’s website and their work, but also about how they do business and how they fit in with your company’s culture. You want an online marketing agency that will invest in your future which is why it is so important to pick one with whom you can build a long-lasting relationship. Stylistic and cultural compatibility are essential for continual, successful growth.
4. Choose an Agency That Offers Best Value Rather Than Best Price
Cost is obviously a major concern when making all business decisions and will be when you make your final decision about which online marketing agency to choose, however, your choice should not be based on whoever offers the cheapest rate. What’s the saying? “You get what you pay for?” There is the possibility that the least expensive marketing agency will not offer the best value of services.
If a marketing agency is asking a high price for their services, ask them what you will be getting for your money. This will help you get a clear idea of what is to be expected from that agency. Usually a company with higher prices is confident they can produce results that reach and even exceed your expectations. When an agency asks a higher price than others, it shows that they stand behind the value of their services and trust that their results will be worth your investment.
About Lisa | Spherical Strategies Content Creator & Copywriter
Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.
Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.
Benefits of Hiring an SEO Company Such as Spherical Strategies
This is the era of internet marketing, when a strong online presence is essential for the survival and progression of your business. Pay-per-click (PPC), social media, search engine optimization (SEO), content marketing, and emails are just a few ways to promote your business online.
With so much to do in managing all of your company’s operations, it makes absolute sense why you would want to hire an online marketing agency offering SEO services. Agencies such as Spherical Strategies can improve your internet presence and ranking position, and get you more sales, all while lightening your workload.
Why Do You Need the Services Of an SEO Company?
1. To Create and/or Increase Awareness of Your Brand
Properly utilizing SEO techniques will elevate your website’s current ranking on leading search engines such as Google. When your website is ranked higher on the first page of Google, your company and product achieve better visibility and promote awareness of your brand to a broader audience.
So how do you land on the first page of Google? How can you ensure your company’s website is among the top few searches when a person searches your industry?
You rely on a professional SEO company such as Spherical Strategies to achieve just that.
2. SEO Companies Have the Experience
You may be familiar with the basics of what SEO is, and despite having tried several different tactics and strategies with your website to see which one will work, you may not necessarily have the experience in effectively optimizing your website.
Most entrepreneurs would agree placing the success of your business on experiments and guesswork is not wise. There is a good chance that not knowing what you’re doing could damage your website (and ultimately, your brand!) rather than optimize it for search engines. For example, link building can significantly aid in optimizing your company’s name. However, the wrong links can end up getting your website penalized.
Professional SEO companies like Spherical Strategies have the knowledge and experience that is necessary to make educated and strategic decisions for your website. SEO companies work with clients from a wide range of industries and are trained to handle unique ranking needs, situations and expectations. Choosing to hire an SEO company such as Spherical Strategies will take your website to the next level and increase your online visibility and ranking.
What Services Are Offered by SEO Companies Such as Spherical Strategies?
The services offered by SEO companies vary from agency to agency, but generally, you can receive the following:
1. Search Engine Optimization
When hiring the services of an SEO company, the main goal you should have for them to achieve is a higher ranking for your articles and blogs on Google. Although, we aim to build your brand visibility and gain more page views as well, those are not the only purposes of SEO. You want to capture potential customers by motivating them to come to you with their problems because they know you have the solutions. SEO agencies and their services give you access to that market. The market that is perfect for your product or service you offer.
2. Market Research
Knowing the demographics of your target market before you start tackling the various marketing channels, is imperative for the successful direction of your marketing strategy. You cannot effectively promote yourself without knowing who your target audience is and to help conduct the necessary market research, you can hire the help of an SEO company such as Spherical Strategies. They invest the time to thoroughly research your target market and provide you with the necessary information you need in order to make strategic marketing decisions.
3. Mobile Marketing
Some SEO agencies offer services other than search engine optimization. Mobile searches are one of the most common ways for customers to conduct their searches today. Interestingly, most mobile searches have been found to result in purchases. SEO companies can help your business with various mobile marketing strategies such as YouTube ads, campaigns, and app advertising in effort to increase the chances that your target audience will download your mobile app.
4. Email Marketing
Even with the most recent influence of all the social media networks emerging, email still creates the most return on investment (ROI). For every dollar spent on social media platforms, email marketing makes $38 in return. An SEO agency may offer you additional services such as list building, autoresponder sequence, segmentation, and buyer targeting optimization.
5. Web Design
The design of your website plays a major role in the optimization of your brand and some SEO agencies, like Spherical Strategies, offer web designing services to enhance your digital strategy. Impressive and responsive web design attracts customers to your site, helps you gain their trust, and sets you apart from your competitors. Though thought to be a part of marketing, your website’s development is a significant contributor to the enhancement of your brand’s online presence.
6. Google Ads
Another great way to attract the attention of potential customers is through Google Ads. When your target audience is faced with a problem, that is when you want your ad to pop up in front of them and offer a solution. An SEO agency such as Spherical Strategies offers you services that aid in effectively and positively targeting your Google Ads campaigns.
7. Content Marketing
Some companies think that producing marketing content is just writing blogs and articles every week and posting them on their website. However, it’s much more intricate than that. Content marketing involves infographics, blog post creation, social media advertising, content analysis, and SEO writing, and Spherical Strategies has the experience you are looking for!
About Lisa | Spherical Strategies Content Creator & Copywriter
Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.
Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.
