With the new year here, it’s the perfect time to evaluate and improve your marketing content writing for your business. Writing effective content is crucial in reaching and engaging with your target audience, and ultimately driving conversions. Here are 5 ways you can enhance your content writing skills for a successful year ahead:
Understand Your Target Audience
Before you even start writing, take some time to understand who your target audience is. Knowing who you are writing for will help you tailor your content to their specific interests, needs, and pain points. This will make your content more relevant and relatable to them, increasing the chances of engagement and conversion.
Focus on Quality over Quantity
In the digital age, it can be tempting to churn out large volumes of content in order to stay relevant and visible. However, quality should always take precedence over quantity. Make sure your content is well-researched, well-written, and provides value to your audience. This will not only make your content more effective, but also establish your brand as a credible source of information.
Use Visuals
Incorporating visual elements such as images, videos, and infographics can greatly enhance your content. Not only do they make your content more visually appealing, but they also help break up large blocks of text and make it easier to digest for your audience. Visuals can also be powerful in conveying information or emotions that words alone may not be able to capture.
Be Authentic
People are drawn to authenticity, especially in a sea of generic marketing content. Inject your own voice and personality into your writing, and don’t be afraid to show the human side of your brand. This will help you connect with your audience on a more personal level and build trust.
Experiment with Different Formats
Don’t be afraid to switch up your content formats from time to time. Not all types of content will resonate with your audience, so it’s important to try out different formats such as blogs, videos, podcasts, or social media posts. This will not only keep your content interesting and varied, but also help you determine which formats work best for your brand and audience.
In conclusion, enhancing your marketing content writing skills is essential for a successful year ahead. By understanding your audience
Looking for help with your content creation strategy? Contact us today and let our experienced team of digital marketers help you create a powerful campaign!
About Rene | Spherical Strategies – Senior Marketing Strategist
Rene works with Spherical Strategies as a Senior Marketing Strategist. She brings a love of business building and decades of marketing experience to every project she works on. Over the past several years she has worked with companies of all sizes developing custom marketing strategies focused on business development and growth.
Outside of her work as a marketing strategist, Rene loves to travel and experience food from around the world while encouraging those around her to get outside of their comfort zones.
When marketing to prospective students, higher education institutions play an increasingly important role in advocating for true inclusion. By utilizing Diversity, Equity, and Inclusion (DEI) language, colleges, and universities are able to engage with students of all backgrounds and create a truly inclusive environment.
As educators have become more aware of their need to fully support all enrollees in curriculums, the pressure is on marketers too—to rally around DEI messaging that honors everyone’s background, living experiences, and identity without bias or prejudice. Making students feel welcome regardless of gender expression/identity, race or ethnicity, body type/size, age, or disability status is more important than ever as the world is experiencing its most diverse generation to date.
This piece explores what it takes to go beyond tokenism to create genuinely diverse educational spaces and how to advertise them using inclusivity-driven marketing.
Understanding Inclusivity in Higher Education Marketing
For higher education institutions, it is paramount to instill an environment of inclusivity and acceptance. In the age of ubiquitous technology, marketing must be reflective of this value by using DEI language that avoids any offensive undertones. In other words, institutions should employ a diversity-driven message that considers all races, body types, disabilities, and gender identities. By doing so, they can ensure their messages are not prejudiced or biased.
Inclusivity-driven marketing allows institutions to reach a greater audience and project an understanding and welcoming attitude to potential students. As higher education evolves in the 21st century, understanding the importance of DEI language is essential in creating and embracing a more diverse student population.
Including All Races, Body Types, Disabilities, and Gender Identities
Inclusivity-driven marketing empowers students to be themselves and encourages them to enroll in your campus. Higher education institutions that foster an environment of inclusion create a sense of safety and comfort for prospective students of all races, body types, disabilities, and gender identities. By utilizing DEI language that avoids offensive, sexist, racist, biased, or prejudiced language, within the campus climate as well as in their marketing strategy, colleges can show prospective students that their school embraces diversity.
Crafting Content that is Inclusive and Reflects DEI Principles
To effectively reflect DEI principles, colleges and universities must create marketing content that is authentic and unbiased. It’s important to be mindful and intentional when writing content that addresses difficult topics like race, body type, disability, or gender identity. It is essential to get the facts right and avoid making assumptions or broad generalizations for any inclusive marketing material.
Additionally, creating inclusive language is an ongoing process. Reevaluate marketing language on a regular basis in light of current cultural shifts to ensure it remains authentic, accurate, and inclusive for all individuals. With thoughtful consideration, higher education institutions can create content that embraces diversity, equity, and inclusion for all.
Strategies to Reach a Diverse Audience Through Social Media Platforms
Social media has become an essential tool for higher education institutions to reach a diverse audience. By utilizing inclusive language, colleges can create a safe and nurturing environment where unique forms of expression are appreciated and celebrated. Colleges that adhere to the principles of DEI when communicating with a broad audience, create an atmosphere that is conducive to transformative change and promote an understanding of mutual respect and appreciation.
Offensive or prejudiced language creates unnecessary barriers for people from different cultural backgrounds; therefore, having open dialogues with students, parents, faculty, and staff regarding the importance of cultivating an inclusive environment is key to ensuring all individuals feel welcome on social media platforms. Through this collaborative effort, higher educational institutions have a much better chance of increasing their enrollment rates.
Using Powerful Language to Encourage Diversity and Representation
Powerful language has the potential to create genuine connections with people and ignite meaningful conversations. If a college is serious about embracing diversity and equity, it should use words that are authentic, validating, and engaging for all its students. This means using resonant DEI language that captures the experiences of those from various racial backgrounds, body types, disabilities, and gender identities without being offensive or biased. Colleges that do this successfully can paint an inclusive picture of representation and depiction on campus.
Appropriate Imagery that Represents Different Backgrounds and Experiences
As college institutions strive to create a more diverse and inclusive environment, choosing appropriate imagery that represents different backgrounds and experiences is crucial. Imagery plays an integral role in creating safe, welcoming, and diverse spaces that demonstrate mutual respect for all individuals at the college.
When selecting artwork and photographs to represent the college’s population in its publications or marketing materials, these elements should be taken into consideration so that everyone can feel represented, respected, and valued as a creative contributor to the wider university community.
Colleges must also exercise extra caution when using language to avoid perpetuating any preconceived notions or biases. The language used should always be respectful of all groups and should highlight the advantages of diversity. By actively finding images and verbiage that draw on DEI principles, colleges fully demonstrate a true commitment to creating greater diversity, equity, and inclusion on campus.
Higher Education Institutions and Inclusivity-driven Marketing
Universities and colleges should make a solid commitment to shift their marketing strategies toward inclusivity. Incorporating DEI language into content outreach and picking imagery that accurately reflects the diversity of the student body will help to create an inclusive atmosphere. Social media campaigns can also be used to bring attention to diversity and draw attention from a variety of perspectives.
Higher education institutions need to ensure that all educational marketing materials are free of offensive, prejudiced language. To stay ahead of the curve when it comes to inclusivity-driven marketing, higher education institutions need to create an environment that prioritizes representation and fairness. Furthermore, colleges should consider allocating resources to training staff on diversity, equity, and inclusion best practices to adequately implement these changes for success.
By investing in DEI initiatives related to college-specific marketing practices and following the guidelines outlined above, universities can build relationships with students from all backgrounds and experiences. Now is the time for colleges to take actionable steps toward creating a more inclusive campus culture through successful diversity-minded marketing campaigns.
So, let’s get started – incorporate inclusivity-driven marketing into your higher education marketing strategy today!
Looking for help creating an effective higher education marketing strategy? Contact us today and let our experienced team of digital marketers help you create a powerful campaign!
About Lisa | Spherical Strategies Content Creator & Copywriter
Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.
Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.
How do I write a better blog and why is this long form content so important to my business?
Today’s digital age is all about life over the web. There is nothing you can’t get access to with a click of a button. Your whole life revolves around the internet. Whether it’s your workout routine, the movies you watch, the shopping you do, the music you listen to, or the work you do, it is all in the palm of your hand.
With the coronavirus pandemic outbreak, the world became even more digitized. It is all about work from home and online classes. In this era, you naturally look to the internet for everything. At this point, the internet’s data has to be of the utmost quality.
All articles, blogs, and academic writing are more in the limelight than ever before. To give the best to your customers, writers need to up their game. The blogs and content found on various websites now are the sole providers of information; this is why the writing has to be immaculate. The blogs need to be good enough to hold the reader’s attention and also include pertinent information it is being read for. Writing a blog may seem like a simple enough task, but you don’t know just how hard it is to create a really good blog post.
Here are 10 ways to help you with writing better blogs:
1. Define the Purpose: First of all, you need to figure out why you are writing a blog. Whether for information, something fun, or serious, and take it from there. Blogs should usually be about whatever is currently trending. You will get more views if you pick a topic that everyone wants to read about presently. For example, in the current situation of social distancing, most people are unable to go to their gyms and do outdoor exercise activities. They would love to read about exercises they could do at home. The purpose of your blog gives you a clear understanding of how to go about it.
2. Engaging Headline: The first thing the reader sees about your blog is the headline. Therefore, it has to be catchy. If your headline is interesting and appealing, it will motivate the reader to click on it and read further. Even if the blog content is great, but the headline is unable to catch the reader’s attention, it will be of no use. The headline is the key to get the hits you need, so make it engaging.
3. Target Audience: Make sure you know who you are targeting with your writing. This makes a huge difference in your approach. The demography is critical. It will help you in figuring out HOW to write about what you are writing. For example, suppose you are writing a blog about technology and targeting the youth. In that case, you can use all the abbreviations and slangs as the younger generation will automatically know what you mean. But if an older person reads your blog, it will be gibberish to them. Tweak the writing according to your target audience to get the best results.
4. Easy on the Eyes: Break your writing up into short paragraphs. One whole long section looks heavy on the eyes, and the reader does not want to go through it. Long paragraphs and unbroken writing give the image of a lengthy, tiresome read. You need to make sure your blog has points and short paragraphs that make it look easier to read.
5. Compact: Too many words, too much repetition is always a bad idea. Try and keep your blog short and compact. Blogs should be easy reads and should give the reader information they need in a short time. Make sure your writing is precise and to the point. This will give you extra points with the readers. They will prefer reading something that takes up very little of their time and gives them ample information.
6. Visually Pleasing: The use of pictures and colors always helps break the monotony of the writing and helps keep the readers engaged. The images can be related to the writing to give the reader a better understanding of the article or blog. You can use charts and graphs as well.
7. Error Free: It is important for your writing to be grammatically correct, and there should be no spelling mistakes. If a piece of writing has spelling mistakes, it lowers the writer’s credibility and makes the work look non-serious. Bad grammar can have the same effect. So, you must go over your writing a few times before posting it to make sure it is smooth and correctly written.
8. SEO and UX: While writing blogs, you need to keep two main things in mind – search engine optimization and user experience. Nothing is as important as user experience, which will help you build your name up as a blogger. The readers and customers would be more interested in reading blogs from writers that focus on giving them a good experience. You must also make sure to use words in your blogs that make your piece come up in searches related to your topic.
9. Find a Good Platform: Your blog can go up on related websites, or you can create your own blog site. If you are looking for a website to post your blog on, make sure it is authentic, well designed and with a lot of traffic, so that your blog is read. If you want to create your own blog site, make sure to register your domain and come up with a good name for it. The platform you post on is as important as your writing.
10. Call to Action: A call to action makes your blog interactive. You can ask the readers to share comments or visit a website you have recommended. This gives your blog a boost and increases the reading. A call to action is a clear message, which goes like ‘please visit us on our Facebook page’ or ‘share your feedback with us.’
What other tips have you found that work to help you write more engaging blogs for your business?
About Lisa | Spherical Strategies Content Creator & Copywriter
Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.
Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.
If you’re interested in discovering more, take a look at our website and connect with us to help you fulfill your branding goals. Visit https://sphericalstrategies.com today.
The concept of content marketing seems straightforward enough as the name is generally the definition. Content marketing is the promotion of goods or services through the creation and distribution of relevant, engaging content. It’s used to attract a targeted audience and create relationships with customers, prospects, and/or influencers to drive awareness and loyalty to a product, service, business, or in this case, a school.
What makes content marketing different from general marketing and advertising is its focus on creating and providing valuable and relevant content tailored to a specific audience. For higher education institutions, content marketing can be especially effective because it helps colleges and universities reach potential students, build relationships with them and encourage them to enroll.
Higher Education and Content Marketing
Content marketing can help higher education institutions reach more potential students by creating content that will appeal to them. Content marketing gives colleges the ability to build relationships with those students and create a community around the institution, which in turn helps to increase enrollment.
Countless Applications
Content marketing strategies in higher education should focus on creating helpful content that provides potential students with the information they need to make informed decisions about their college choice. This content can come in an endless variety of forms including webpages, infographics, blogs, articles, videos, podcasts, webinars, apps, and ebooks, just to name a few.
Webpages
Webpages can include a school’s website, individual faculty and staff member pages, departmental webpages, and even student organization websites. These provide an introduction to the college or university and act as a starting point for potential students to learn more.
Infographics
Infographics are pictures that use text and graphics to help make complex information easier to understand. They are an excellent way to introduce a school’s programs and courses, showcase successful alumni, and compare the college to other institutions.
Blog Posts
Another application of content marketing for higher education institutions is through blog posts on topics that are relevant to college-age students, such as career advice, tips on college applications, or even scholarships available. These types of blog posts can offer valuable information and insights that potential students may find helpful in their decisions about which school to attend.
Videos
Another way to use content marketing for higher education is to create videos that showcase what makes a particular school unique. Videos can be used to give viewers a glimpse into the campus and what students experience on a daily basis. They can also provide information about the school’s academic programs, faculty, and student body.
By creating content that is interesting and informative, higher education institutions can build relationships with potential students and encourage them to consider applying for admission. Content marketing provides an opportunity to create a community around the school and foster relationships with potential students before they ever step foot on campus. It’s an effective tool for higher education institutions looking to reach new students and build their enrollment numbers.
Why Content Marketing?
By investing in content marketing, higher education institutions can effectively reach potential students and create relationships with them.
The Buying Cycle
Traditional marketing when used correctly, easily addresses promoting brand awareness and providing product information. Content marketing takes a marketing strategy even further by giving potential students valuable information to aid in their decision-making process.
Content marketing encourages students to complete the “buying cycle” by promoting awareness of an institution, providing relevant information for them to perform their research, the tools and opportunities needed for consideration, and finally, the necessary connections to buy, or enroll in the college of their choosing.
No Pressure
Content marketing avoids high-pressure sales tactics, which can negatively affect the perception of buyers, in this case, students considering enrollment. With content marketing, potential enrollees can research and learn about an institution on their own terms without feeling pressured to make a decision.
Building Credibility and Trust
Content marketing helps higher education institutions build credibility and trust with potential students by providing helpful information that is not promotional. By creating content such as blog posts, infographics, and videos that provide valuable resources for students to make informed college decisions, schools can build trust and credibility with their audience.
Inexpensive Marketing Tool
Content marketing is also an inexpensive way for higher education institutions to reach potential students, as a relatively low amount of time can be put into content creation and distribution that will last and be useful for much longer. Additionally, a database of information has the potential to create a lasting impression about the school that can influence enrollment for years to come.
Apply Content Marketing to Your Institution’s Strategy!
Content marketing is an effective tool for higher education institutions to reach potential students and inform them about the experiences, opportunities, and resources that the school offers. By creating valuable content that resonates with their target audience, higher education institutions can build relationships with prospective students and foster connections between them and the school. Content marketing helps drive enrollment numbers and benefits both current and future students.
Colleges and universities can utilize content marketing to drive interest in alumni activities and fundraising campaigns, too! By creating content that showcases the successes of alumni and featuring stories about how donations are making a difference, higher education institutions can encourage involvement from former students and generate support for various initiatives. This kind of marketing is a great way to reach out and make connections with alumni to bring them back into the fold of the school.
Higher education institutions that use content marketing effectively should only have to work out minor details and finalize agreements to complete the enrollment process. By the time a connection is made, prospective students should have already gained enough information and have made their decision.
Looking for help with your content marketing strategy? Contact us today and let our experienced team of digital marketers help you create a powerful campaign!
About Rene | Spherical Strategies – Senior Marketing Strategist
Rene works with Spherical Strategies as a Senior Marketing Strategist. She brings a love of business building and decades of marketing experience to every project she works on. Over the past several years she has worked with companies of all sizes developing custom marketing strategies focused on business development and growth.
Outside of her work as a marketing strategist, Rene loves to travel and experience food from around the world while encouraging those around her to get outside of their comfort zones.
Events have always been a valuable tool for effective higher education marketing strategies. With an endless number of possibilities, events range from conferences, workshops, and demonstrations, to product launches, contests, and leadership/team-building summits.
Virtual events, since the pandemic especially, have become an increasingly popular format of event marketing. When the world was encouraged to stay socially distanced, schools, businesses, and individuals had to get creative to keep themselves connected. Virtual events quickly became a major marketing focal point.
Not only did virtual events help keep gatherings to a minimum, but they proved to be great for so many other reasons! Keep reading to find out how virtual events make event marketing so effective and why you should start incorporating them into your marketing strategy if you haven’t already!
Virtual events are great for schools seeking to promote brand awareness and increase engagement and enrollment while being cost-effective.
Additionally, virtual events come with analytic options and the capability of helping promote community involvement with events like fundraisers, new programs and research, and even staffing.
Brand Awareness
One of the biggest advantages of virtual events is that they are so easy to share online. These events can be easily broadcasted on social media platforms like Facebook, Twitter, and Instagram – allowing higher education institutions to promote their brand and increase awareness by reaching a wider audience immediately and with minimal effort.
Reach and Engagement
Used correctly, virtual events can increase the reach of a message and encourage more engagement with your institution. Virtual events can reach a larger audience simply due to the nature of the internet. Since these events are held online, they often have extended reach beyond geographical boundaries and can be watched and interacted with by people in different countries.
Additionally, virtual events make it easier to customize the presentation for remote attendees. When it comes to live presentations, students can choose which events they are interested in and are able to attend. Live events can also be recorded and made available for viewing at any time of day or night. This can be especially useful for students in different time zones or with busy schedules. Making virtual events available at various times inevitably increases engagement opportunities.
Bonus points for being interactive! Virtual events in which the participants can actively interact create a more personal connection between a college and its current and prospective students.
Adaptive and Accommodating
It’s important to remember that not all people have the same learning style. Some people are visual learners and prefer to see information in the form of lists or video demonstrations, whereas some retain information better auditorily, or when they hear it, such as with podcasts. Providing different format options from which students are able to obtain content expands the reach of a school’s message because students are more likely to engage with something familiar to them.
Providing virtual events in multiple mediums and at various access points allows students to view the events on whichever device and platform they are most comfortable with. Some students prefer attending virtual events on their cellular devices, while others will choose their laptops or computers. Offering virtual events on multiple channels such as Zoom, Facebook, Instagram, and your higher education institution’s website, increases the chances of your event being seen and attended.
Accessibility
In-person events can pose accessibility issues for students who do not have the available time or money to spend on travel and accommodation. Virtual events, on the other hand, eliminate traditional barriers by allowing everyone with an internet connection to participate in the event from almost any location. This not only expands the reach of the school’s message but also makes it easier for students from different backgrounds and locations to attend these events.
Cost Effective
In-person events generally take a lot more time and money to coordinate than virtual events. Once the costs of necessary supplies and staff required are factored in, in-person events can become very expensive. Virtual events provide a much more cost-effective alternative to their in-person counterparts due to the reduced expenses associated with hosting virtual events.
Requiring minimal resources and staff to execute successful events, virtual events are a great option for higher education institutions that need to save on cost. Furthermore, since these types of events can be shared widely on social media platforms like Facebook and Twitter, marketing expenses may also be reduced drastically.
Data Collection and Analytics
Virtual events provide higher education institutions with data that can be used for analyzing trends and collecting valuable insights. Through analysis of the data collected from these events, schools will be able to understand which topics interest students the most as well as what time of day is best for hosting events. This information can then help them plan and adjust future virtual events to ensure better engagement and more successful events.
Community Involvement
Virtual events create greater opportunities for faculty, staff, and students to engage with each other and their community on collaborative projects such as fundraisers. Hosting engaging virtual events that promote good causes helps foster a sense of community within and surrounding the student body.
For schools looking to stay up-to-date, virtual events are an excellent way to do so without sacrificing the quality of their events. Virtual events offer many benefits and by taking advantage of these benefits, colleges can increase student engagement and ultimately help advance their mission of providing a valuable education to students.
In conclusion, virtual events provide higher education institutions with a great way to engage with current and prospective students without the exorbitant costs associated with in-person events. Through the use of interactive mediums such as video conferencing platforms, podcasts, and webinars, schools can reach a larger audience while also collecting valuable data and insights. Additionally, virtual events are more accessible than in-person events, making them an attractive option for higher education institutions looking to engage with their students.
By offering virtual events that are interactive, adaptive, and accommodating, higher education institutions can ensure that their message reaches more students and that their events are engaging and successful.
Looking for help with a marketing strategy for your higher education institution? Contact us today and let our experienced team of digital marketers help you create a powerful campaign!
About Rene | Spherical Strategies – Senior Marketing Strategist
Rene works with Spherical Strategies as a Senior Marketing Strategist. She brings a love of business building and decades of marketing experience to every project she works on. Over the past several years she has worked with companies of all sizes developing custom marketing strategies focused on business development and growth.
Outside of her work as a marketing strategist, Rene loves to travel and experience food from around the world while encouraging those around her to get outside of their comfort zones.
Video marketing has been the talk of the town recently. It has dominated the online world, which is why marketers focus on making it a priority when creating new marketing strategies. Video marketing is not something that is new; it has been around for a while. However, the use of video marketing by large businesses is relatively new. In recent times, videos have gained popularity so much that they are being used by everyone, from large corporations to individual influencers. Video marketing is the new big thing. Videos are still a progressing area and are expected to evolve sooner than we think. Furthermore, this trend is powered by 83% of firms being convinced that using video marketing will result in good ROIs.
Without any doubt, video marketing is the newly added tool in your promotion toolbox. You might still be having doubts about whether video marketing is right for promoting your business. Also, questions like “do you have enough budget and resources to add video marketing in your tool list?” are things that need to be addressed. The answer to this is a simple YES. If you’re a business owner (large or small), you need to adopt video marketing as a promotion tool, not only because everyone is using it, but because it has become one of the most practical and versatile digital marketing tools out there.
Benefits of Video Marketing
Video marketing achieves all kinds of goals that traditional marketing does, but the impact is more significant. Video marketing provides countless benefits to a business, particularly the ones that include potential customers. Video has become such an important part of the digital era that one in four customers will lose interest in your campaign if there is no video used. Even if your business has not yet taken advantage of this remarkable tool, it’s never too late to use video to grow your business. Following are some benefits that video marketing has to offer:
1. Exposure
Videos account for around 74% of online traffic, making it necessary for your business to have an online presence. If your company wishes to initiate online activity, using video marketing is the best way to grab your user’s attention. It has been found that Facebook videos are shared 1200% more than the posts that include links and text. Video marketing can help your business get exposure to a broader target audience. Around 50% of marketers believe that video marketing leads to brand awareness. It is a strategic action to reach out to your potential customers. The more platforms through which your potential customers can find out about your business, the better your chances are of converting them into paying customers.
2. Building Trust
Establishing better exposure was just the initial step to reaping the advantages of video marketing. Improving your online presence with the help of video marketing can be a way that leads to building trust with your customers. With videos, you can make a connection with your target audience. Videos can become a conversation starter in any case. It can motivate potential customers to ask questions about your service or product. This is how they can become more familiar with your brand. According to research, users will most likely respond to video content compared to any other form of content such as text, images, etc.
3.Increased Social Media Engagement
Videos have taken over a larger share of social media content. There are Facebook Videos, Twitter Periscope, Facebook Live, Instagram Live, and more. Why should your business care? You should care because videos are the most shared content on social media. Videos are what users want to see; that’s why Facebook focuses more on video content. Everyone likes to share interesting content that would entertain the audience, and there’s nothing better than a video that can do so. Videos are most likely to be shared by people. They also increase the chances of social media engagement.
4.Boost Sales and Conversions
Videos can bring in a lot of money to your business. Adding a video on your landing page can result in increasing conversions by 80%. Furthermore, it has been found that videos can lead to an increase in sales. There are examples where individuals watched an explainer video and ended up buying the product. Videos are a great tool to grab your user’s attention and keep him hooked. It’s one of the best ways to showcase your product to your potential customers. You cannot demonstrate your product in such a way with only text or images. You can also add an effective call to action in your videos by asking your customers to follow you. Video marketing not only creates awareness and understanding about your product, but it also makes the potential customers comfortable with your brand and leads them to make a purchase. Videos can also make visitors stay on your page a little longer.
As a business owner or marketer, investing in video marketing will lead to a prosperous future. Elevation in sales, exposure, building trust, increasing awareness, and increasing engagement are ways video marketing can help your business. If you wish to create compelling videos to meet your marketing goals, hire a video marketing agency.
If you haven’t started using video marketing in your marketing strategy, now is the time. Contact us and discover more about how you can reap the benefits of video marketing. Your video and business goals are worth a discussion.
About Lisa | Spherical Strategies Content Creator & Copywriter
Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.
Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.
If you’re interested in discovering more, take a look at our website and connect with us to help you fulfill your branding goals. Visit https://sphericalstrategies.com today.
The Benefits of a Site Audit (Technical SEO) for a Business
Site Audit: An Overview
Technical SEO is a broad term used to cover a wide variety of elements ranging from server configuration to on-page design elements. It also helps in determining the overall performance of a website. In the continually evolving world, it is vital to align your website with modern-day practices and standards. The technical site audit aims to evaluate the current standing of your website, analyze its architecture, and recommend ways to make your website aligned with current practices and standards. This will eventually help yield the growth of your website’s organic traffic, unveil blockages to conversions, and achieve quick wins. A technical site audit will enable you to identify problems that could become a hindrance to future SEO projects.
As the world evolves, various significant elements have changed with it. For instance, your website now needs to display correctly and load quickly on mobile devices; it should not consist of links to external sites and should be secure. Technical SEO is an efficient method to apply deep expertise and experience to site audits to identify issues that may arise. It can help to optimize and improve site content and structure for better performance.
Do Businesses Need Site Audit?
What is the ultimate site goal of any business? To create a website that is technically sound and can provide content that can be found by consumers in organic search. A site audit can be applied to your website without causing any harm to your search engine ranking. If we consider basic SEO campaigns, they usually emphasize factors like keywords, headings, meta-tags, titles, etc. A site audit will enable the business to analyze external factors such as third-party hyperlinks to your website, server configurations, page loading speed, and so on. In every aspect, your website will be benefiting from these insights. After the technical site audit is complete, you will be provided with recommendations to improve your SEO with recognized and proven strategies.
Benefits of Site Audit
1. Enhanced Visibility of Organic Search
To elevate your search engine ranking, you first need to have a clear understanding of what you want to rank for. An excellent keyword strategy is a path that leads to a high organic search ranking. Knowing your competitor and market will allow you to create an on-page SEO code for your website. A site audit will involve discovering keywords and doing in-depth research that links to your on-page SEO.
2. It Improves Usability
Your website design and its functionality can only be restricted by your SEO team or your imagination. A website that is loaded with information, has busy webpages, slow-loading time, and is complicated will not work well for your business. Your website needs to be precise and clear; otherwise, the customer will not think once before leaving your site. A site audit helps you identify areas that need improvement to enhance the overall user experience and make it simpler. It is how you’ll be able to identify the function, content, and structure best suited for your users.
3. Detailed Analysis of Competitors
SERP tools and keyword research help analyze your website’s keywords and rank them against competitors. Through research and analysis, organizations can understand what SEO strategies are being used by successful leaders in the market to attract customers. Your business can also adopt similar keyword tactics and strategies for better results.
4. Better Content
A technical site audit will be analyzing the technicalities of a website, such as the bounce rate, time spent on the site, page views, etc. These areas will require work to guarantee an enhanced search engine indexing. The quality of your content impacts how many search engines or people, continuously visit your website. When you audit your content, you’ll be able to identify the content people like, such as videos, text, or images. Furthermore, with a site audit, you can easily develop a strong content strategy for your website and blog. This will result in better organic rankings on search engines.
5. Better SEO
Search engine optimization has seen a drastic change in recent years. This is a clear indication that what works for your business at this moment, might not work for you in the coming months. The aim of a good SEO for your website should be to consider user experience as the priority and search engines as the second priority. With the help of a site audit, your SEO will be assessed, and professionals will determine its impact on the user experience. When this happens, you will be presented with recommendations and strategies to enhance user experience and search engine ranking.
6. Enhance Distribution of Keywords
Distribution of keywords has been a simple task in the past. The best way to elevate the ranking of your website on organic SERPS is through the natural and strategic use of keywords. Furthermore, technical site audit professionals will be able to identify areas of your website that need to be improved. They can then recommend strategies that need to be adopted to attract more traffic to your website and enhance the overall user experience.
A site audit is a comprehensive analysis of your website, which will help your business get a clear view of where your website stands at the moment. It is an in-depth analysis that focuses on everything that has been overlooked by the company, ranging from page views to bounce rate. Hence, you will be able to determine the overall performance of your website. A site audit will enable you to enjoy more traffic, enhanced growth, increased sales, and increased organic search ratings.
About Lisa | Spherical Strategies Content Creator & Copywriter
Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.
Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.
If you’re interested in discovering more, take a look at our website and connect with us to help you fulfill your branding goals. Visit https://sphericalstrategies.com today.
Nowadays, it’s all about having a digital presence of your brand. It’s about showcasing your business on the internet. Regardless of the type of business you are running, digital media has a big role to play in increasing your popularity and reach.
Business owners now understand the power and science of digital marketing and how it can influence their image in the minds of the audience. The blog page on a website today serves as the foundation pillar for attracting new clients and customers towards one’s business. With the help of inbound links in blog articles, it is now easy to drive traffic towards the landing pages of a company’s website.
Whether your business is a small-scale, or you are running a multinational company, a digital marketing blog is an integral part of your marketing strategy. Customers can get access to information from any place and any time they need or want it. Thanks to globalization and the Internet, people can access information via mobiles, computers, or tablets.
Why is Digital Marketing Important?
This is the age of technology where a business simply cannot survive without digital marketing. Social media channels have given customers the freedom to post their comments and opinions about their experience with the company’s product or business. It allows customers to give their ratings and recommendations on various online platforms. This is an opportunity for businesses to bank on and make the most of. By providing top-notch services, companies can ensure positive comments and feedback from their customers.
Here are some ways how digital marketing blogs can contribute to the success of a business:
1. Drives Traffic on Your Website
One of the ways to attract new customers towards your website is through your blogs. This gives you the opportunity to create relevant and interesting content for your clients. Most companies will post just about anything on their blog thinking that this marketing tactic will help them gain new customers. On the contrary, it will only drive the reader away from your blog and website. So, make sure you post relevant, thought-provoking, and engaging content for your customers. Something a person would want to read about.
2. Helps Increase Your SERP/SEO
When you regularly post fresh content on your website, you have a better chance to beat your competitors and land on the first page results of the search engine. Digital marketing blogs are a way to increase your SEO. When you make use of relevant keywords in your blogs and articles, your website has a higher chance of being found. List the category keywords, and topics you want your company to be discovered with. When writing your blog posts, incorporate the keywords and related expressions into your posts.
3. Positions Your Business As a Front-runner in The Industry
Well-written articles and blogs demonstrate that your business must be at the top of the totem pole. When you post blogs with interesting and intriguing topics that the reader cannot help but click on, you show yourself that you are worthy to be called a market leader in your industry. Your topics also help market your abilities for your business, product, or service.
For example, if you run a retail store and you post a blog about your products, you will be able to give your customers the chance to get to know you as the source of knowledge for the items they want to purchase.
If you are working in a B2B sector, post well researched and articulate blogs about your service. Your readers will be able to tell that you know your stuff and are well aware of what you are talking about.
4. Allows You To Build A Level Of Trust In Your Readers
Many company websites have blogs just for the sake of it. If the topic of the blog is irrelevant or overstuffed with keywords, that may put the reader off. A reader will not learn anything of value from those blogs and may find them to be a waste of their time.
However, when you go through a well-researched and well-written blog, you can tell that the writer of the company is well-versed in the field. This helps the reader build trust in you and your company. It proves to them that you are the best in the industry and you are more likely to provide the best service.
With reliable and credible content and blog posts on your site, you will be in the good books of your current and potential customers. It will help you gain their trust and create a long-term relationship with your clients.
5. Allows You To Develop A Better Customer Relationship
A company can deepen their connection and bond with the customers through their blogs. It provides an extra pathway to connecting with the consumers. Your digital marketing blogs allow engagement with new clients through digital media. When your clients are diverted to your website, they can learn all about your business or the product or service you offer.
Also, just like you respond to your customers on your other social sites, you must interact and respond to the comments of your consumers. You can answer back right on your website if they ask questions about the products that you may have mentioned in your blogs.
6. It Is Cost-Effective
It is simple and most often inexpensive. It only requires you to spend time reviewing the content and posting it on the blog page along with other digital marketing blogs. The end result is priceless compared to the cost spent on digital marketing in general.
About Lisa | Spherical Strategies Content Creator & Copywriter
Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.
Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.
If you’re interested in discovering more, take a look at our website and connect with us to help you fulfill your marketing goals. Visit sphericalstrategies.com today.
