10 Ways to Write Better Blogs

Today’s digital age is all about life over the web. There is nothing you can’t get access to with a click of a button. Your whole life revolves around the internet. Whether it’s your workout routine, the movies you watch, the shopping you do, the music you listen to, or the work you do, it is all in the palm of your hand.

With the coronavirus pandemic outbreak, the world became even more digitized. It is all about work from home and online classes. In this era, you naturally look to the internet for everything. At this point, the internet’s data has to be of the utmost quality.

All articles, blogs, and academic writing are more in the limelight than ever before. To give the best to your customers, writers need to up their game. The blogs and content found on various websites now are the sole providers of information; this is why the writing has to be immaculate. The blogs need to be good enough to hold the reader’s attention and also include pertinent information it is being read for. Writing a blog may seem like a simple enough task, but you don’t know just how hard it is to create a really good blog post.

1. Define the Purpose: First of all, you need to figure out why you are writing a blog. Whether for information, something fun, or serious, and take it from there. Blogs should usually be about whatever is currently trending. You will get more views if you pick a topic that everyone wants to read about presently. For example, in the current situation of social distancing, most people are unable to go to their gyms and do outdoor exercise activities. They would love to read about exercises they could do at home. The purpose of your blog gives you a clear understanding of how to go about it.

2. Engaging Headline: The first thing the reader sees about your blog is the headline. Therefore, it has to be catchy. If your headline is interesting and appealing, it will motivate the reader to click on it and read further. Even if the blog content is great, but the headline is unable to catch the reader’s attention, it will be of no use. The headline is the key to get the hits you need, so make it engaging.

4. Easy on the Eyes: Break your writing up into short paragraphs. One whole long section looks heavy on the eyes, and the reader does not want to go through it. Long paragraphs and unbroken writing give the image of a lengthy, tiresome read. You need to make sure your blog has points and short paragraphs that make it look easier to read.

5. Compact: Too many words, too much repetition is always a bad idea. Try and keep your blog short and compact. Blogs should be easy reads and should give the reader information they need in a short time. Make sure your writing is precise and to the point. This will give you extra points with the readers. They will prefer reading something that takes up very little of their time and gives them ample information.

6. Visually Pleasing: The use of pictures and colors always helps break the monotony of the writing and helps keep the readers engaged. The images can be related to the writing to give the reader a better understanding of the article or blog. You can use charts and graphs as well.

7. Error Free: It is important for your writing to be grammatically correct, and there should be no spelling mistakes. If a piece of writing has spelling mistakes, it lowers the writer’s credibility and makes the work look non-serious. Bad grammar can have the same effect. So, you must go over your writing a few times before posting it to make sure it is smooth and correctly written.

8. SEO and UX: While writing blogs, you need to keep two main things in mind – search engine optimization and user experience. Nothing is as important as user experience, which will help you build your name up as a blogger. The readers and customers would be more interested in reading blogs from writers that focus on giving them a good experience. You must also make sure to use words in your blogs that make your piece come up in searches related to your topic.

9. Find a Good Platform: Your blog can go up on related websites, or you can create your own blog site. If you are looking for a website to post your blog on, make sure it is authentic, well designed and with a lot of traffic, so that your blog is read. If you want to create your own blog site, make sure to register your domain and come up with a good name for it. The platform you post on is as important as your writing.

10. Call to Action: A call to action makes your blog interactive. You can ask the readers to share comments or visit a website you have recommended. This gives your blog a boost and increases the reading. A call to action is a clear message, which goes like ‘please visit us on our Facebook page’ or ‘share your feedback with us.’

What other tips have you found that work to help you write more engaging blogs for your business?