Video marketing has been the talk of the town recently. It has dominated the online world, which is why marketers focus on making it a priority when creating new marketing strategies. Video marketing is not something that is new; it has been around for a while. However, the use of video marketing by large businesses is relatively new. In recent times, videos have gained popularity so much that they are being used by everyone, from large corporations to individual influencers. Video marketing is the new big thing. Videos are still a progressing area and are expected to evolve sooner than we think. Furthermore, this trend is powered by 83% of firms being convinced that using video marketing will result in good ROIs.

Without any doubt, video marketing is the newly added tool in your promotion toolbox. You might still be having doubts about whether video marketing is right for promoting your business. Also, questions like “do you have enough budget and resources to add video marketing in your tool list?” are things that need to be addressed. The answer to this is a simple YES. If you’re a business owner (large or small), you need to adopt video marketing as a promotion tool, not only because everyone is using it, but because it has become one of the most practical and versatile digital marketing tools out there.

Video marketing achieves all kinds of goals that traditional marketing does, but the impact is more significant. Video marketing provides countless benefits to a business, particularly the ones that include potential customers. Video has become such an important part of the digital era that one in four customers will lose interest in your campaign if there is no video used. Even if your business has not yet taken advantage of this remarkable tool, it’s never too late to use video to grow your business. Following are some benefits that video marketing has to offer:

Videos account for around 74% of online traffic, making it necessary for your business to have an online presence. If your company wishes to initiate online activity, using video marketing is the best way to grab your user’s attention. It has been found that Facebook videos are shared 1200% more than the posts that include links and text. Video marketing can help your business get exposure to a broader target audience. Around 50% of marketers believe that video marketing leads to brand awareness. It is a strategic action to reach out to your potential customers. The more platforms through which your potential customers can find out about your business, the better your chances are of converting them into paying customers.

Establishing better exposure was just the initial step to reaping the advantages of video marketing. Improving your online presence with the help of video marketing can be a way that leads to building trust with your customers. With videos, you can make a connection with your target audience. Videos can become a conversation starter in any case. It can motivate potential customers to ask questions about your service or product. This is how they can become more familiar with your brand. According to research, users will most likely respond to video content compared to any other form of content such as text, images, etc.

Videos have taken over a larger share of social media content. There are Facebook Videos, Twitter Periscope, Facebook Live, Instagram Live, and more. Why should your business care? You should care because videos are the most shared content on social media. Videos are what users want to see; that’s why Facebook focuses more on video content. Everyone likes to share interesting content that would entertain the audience, and there’s nothing better than a video that can do so. Videos are most likely to be shared by people. They also increase the chances of social media engagement.

Videos can bring in a lot of money to your business. Adding a video on your landing page can result in increasing conversions by 80%. Furthermore, it has been found that videos can lead to an increase in sales. There are examples where individuals watched an explainer video and ended up buying the product. Videos are a great tool to grab your user’s attention and keep him hooked. It’s one of the best ways to showcase your product to your potential customers. You cannot demonstrate your product in such a way with only text or images. You can also add an effective call to action in your videos by asking your customers to follow you. Video marketing not only creates awareness and understanding about your product, but it also makes the potential customers comfortable with your brand and leads them to make a purchase. Videos can also make visitors stay on your page a little longer.

As a business owner or marketer, investing in video marketing will lead to a prosperous future. Elevation in sales, exposure, building trust, increasing awareness, and increasing engagement are ways video marketing can help your business. If you wish to create compelling videos to meet your marketing goals, hire a video marketing agency.

If you haven’t started using video marketing in your marketing strategy, now is the time. Contact us and discover more about how you can reap the benefits of video marketing. Your video and business goals are worth a discussion.

About Lisa | Spherical Strategies Content Creator & Copywriter Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes. Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.