Running a nonprofit organization brings just as much responsibility as a business relying on profits. As an owner of a nonprofit organization, you are required to work rigorously to attract donors to keep the system up and running.
Doing so is certainly not possible without aggressive marketing and drives, to get the funds needed. In today’s world, most nonprofit organizations are working through the internet. Such organizations are taking full advantage of tools offered by Google and Google Ads to ensure the success of their business.
Google Ad Grants is a very helpful initiative by Google to help a nonprofit organization thrive. Not only does it help businesses operate successfully, but it also boosts welfare as such organizations work towards improving this world.
The Google Ad Grants Program is designed to give an opportunity to nonprofit organizations to successfully advertise on Google Ads. There is absolutely no cost for it if your organization is a nonprofit. The grant equals $10,000 per month which must be used to promote the organization’s agenda on one of the biggest platforms – Google.
To secure the grant, Google has set criteria and companies must go through a mandatory application process. Google reserves all the rights to accept or deny the grant requests.
Here are all the factors that make an organization eligible for Google Ad Grants:
Company must have current and valid charity status.
Must agree to Google Grant’s certifications on how to get and use donations from the grant.
Must be a fully functional website with enough information about the company.
Google has also mentioned the types of companies and organizations that are not eligible for Google Ad Grants.
Government organizations.
Medical organizations such as hospitals.
Educational institutes including childcare centers.
Are you worried about losing the eligibility for Google ad Grants for your organizations? Justifiable! But you can always take steps to keep your organization eligible. Below we have discussed some points to help maintain eligibility.
This is important because Google can disqualify you even after you have scored the grant, therefore, you should keep a close watch on your business activities to remain eligible throughout. Here is what you need to do:
Every ad must link to the URL you submitted while applying for the grant. It must be approved by Google.
Log in to your Google Ads accounts at least once a month. Not doing so may lead to disqualification. Your participation matters!
Your ads must send out the right message and it should be aligned with the mission and goals of your nonprofit organization. If you are selling products, then you are to make sure that all the proceeds are going towards charity purposes.
Your ads should not send visitors to other pages or websites.
Google does not cater to ads that offer financial products ( e.g. you cannot promote mortgages and credit cards).
You should not ask for donations in the form of valuable goods such as cars and property.
Do not display ads from Google AdSense or other related links when using Google Ad Grants
The slightest degree of violation can take away the Google Ad Grants opportunity. Once you abide by all the rules laid out by Google, you don’t have to fear any disqualification.
As a Google Ad Grant applicant, you must also be aware of the fact that you have to spend the $10,000 given to you by Google, on the Google platform. You do not have the option to save it or spend it somewhere else.
Spending $10,000 a month does seem beyond the bounds of possibilities, but it is certainly not impossible. Experts say that there are ways to optimize and you can eventually spend such a huge amount. Discussed below are a few ways.
Firstly, most of us make the mistake going over-the-top with negative keyword usage. DON’T DO THAT! You need to keep a balance in order to make a smooth sailing. Try to add keywords looking for donors and volunteers and of course, to make people as aware as possible. Stick to keywords that give greater returns and attract donors quickly.
Moreover, keyword selection matters a lot. Even one wrong keyword can affect your business and its image. Every keyword must depict a true picture of your business and must match the idea of what you are trying to achieve. For example, if you are trying to raise donations, then it must be relevant to raising money and donations.
Irrelevant keywords defeat the purpose of your campaign and this is the last thing you would want to happen. You may go a little out of the box to find spectacular keywords, but then again don’t go so overboard with it that it loses the purpose.
In addition to this, do not make the mistake of restricting keywords match to an unhealthy extent. Go for broad match types as it will help you in spending the stipend you received through Google Ad Grants. Broad match types tend to bring more impressions and clicks, so it is always a wiser idea to follow this approach.
Here is a step-by-step guide of how you can apply for the Google Ad Grants.
Step 1: Check out the requirements and make sure your organization is eligible. You may scroll up and check out the criteria.
Step 2: Apply for a Google for Nonprofits account if you meet the eligibility criteria.
Step 3: In the Ads Grant enrollment guide on Google, you will find a pre-qualification form. Fill and submit it.
Step 4: Wait for approval and once you have received it, complete the steps to finally set up the account.
Step 5: Now is the time to set up your campaign and to submit your account for approval and review.
We hope you have an idea of how Google Ad Grants work. It’s a great initiative by Google that has encouraged many nonprofits to work towards the betterment of society. If you plan on operating a nonprofit organization, do take advantage of this opportunity.
About Lisa | Spherical Strategies Content Creator & Copywriter
Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.
Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.
If you’re interested in discovering more, take a look at our website and connect with us to help you fulfill your branding goals. Visit https://sphericalstrategies.com today.
Nowadays, it’s all about having a digital presence of your brand. It’s about showcasing your business on the internet. Regardless of the type of business you are running, digital media has a big role to play in increasing your popularity and reach.
Business owners now understand the power and science of digital marketing and how it can influence their image in the minds of the audience. The blog page on a website today serves as the foundation pillar for attracting new clients and customers towards one’s business. With the help of inbound links in blog articles, it is now easy to drive traffic towards the landing pages of a company’s website.
Whether your business is a small-scale, or you are running a multinational company, a digital marketing blog is an integral part of your marketing strategy. Customers can get access to information from any place and any time they need or want it. Thanks to globalization and the Internet, people can access information via mobiles, computers, or tablets.
Why is Digital Marketing Important?
This is the age of technology where a business simply cannot survive without digital marketing. Social media channels have given customers the freedom to post their comments and opinions about their experience with the company’s product or business. It allows customers to give their ratings and recommendations on various online platforms. This is an opportunity for businesses to bank on and make the most of. By providing top-notch services, companies can ensure positive comments and feedback from their customers.
Here are some ways how digital marketing blogs can contribute to the success of a business:
1. Drives Traffic on Your Website
One of the ways to attract new customers towards your website is through your blogs. This gives you the opportunity to create relevant and interesting content for your clients. Most companies will post just about anything on their blog thinking that this marketing tactic will help them gain new customers. On the contrary, it will only drive the reader away from your blog and website. So, make sure you post relevant, thought-provoking, and engaging content for your customers. Something a person would want to read about.
2. Helps Increase Your SERP/SEO
When you regularly post fresh content on your website, you have a better chance to beat your competitors and land on the first page results of the search engine. Digital marketing blogs are a way to increase your SEO. When you make use of relevant keywords in your blogs and articles, your website has a higher chance of being found. List the category keywords, and topics you want your company to be discovered with. When writing your blog posts, incorporate the keywords and related expressions into your posts.
3. Positions Your Business As a Front-runner in The Industry
Well-written articles and blogs demonstrate that your business must be at the top of the totem pole. When you post blogs with interesting and intriguing topics that the reader cannot help but click on, you show yourself that you are worthy to be called a market leader in your industry. Your topics also help market your abilities for your business, product, or service.
For example, if you run a retail store and you post a blog about your products, you will be able to give your customers the chance to get to know you as the source of knowledge for the items they want to purchase.
If you are working in a B2B sector, post well researched and articulate blogs about your service. Your readers will be able to tell that you know your stuff and are well aware of what you are talking about.
4. Allows You To Build A Level Of Trust In Your Readers
Many company websites have blogs just for the sake of it. If the topic of the blog is irrelevant or overstuffed with keywords, that may put the reader off. A reader will not learn anything of value from those blogs and may find them to be a waste of their time.
However, when you go through a well-researched and well-written blog, you can tell that the writer of the company is well-versed in the field. This helps the reader build trust in you and your company. It proves to them that you are the best in the industry and you are more likely to provide the best service.
With reliable and credible content and blog posts on your site, you will be in the good books of your current and potential customers. It will help you gain their trust and create a long-term relationship with your clients.
5. Allows You To Develop A Better Customer Relationship
A company can deepen their connection and bond with the customers through their blogs. It provides an extra pathway to connecting with the consumers. Your digital marketing blogs allow engagement with new clients through digital media. When your clients are diverted to your website, they can learn all about your business or the product or service you offer.
Also, just like you respond to your customers on your other social sites, you must interact and respond to the comments of your consumers. You can answer back right on your website if they ask questions about the products that you may have mentioned in your blogs.
6. It Is Cost-Effective
It is simple and most often inexpensive. It only requires you to spend time reviewing the content and posting it on the blog page along with other digital marketing blogs. The end result is priceless compared to the cost spent on digital marketing in general.
About Lisa | Spherical Strategies Content Creator & Copywriter
Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.
Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.
If you’re interested in discovering more, take a look at our website and connect with us to help you fulfill your marketing goals. Visit sphericalstrategies.com today.
Account-based marketing (ABM) is a strategy enhanced by technology and a detailed process to create hyper-personalized and relevant content that reaches a specific target at the right time and place. ABM involves account-based advertising (ABA) and account-based sales (ABS), in combination with the inbound methodology to increase brand engagement and success.
Inbound Marketing vs. Outbound Marketing
Inbound marketing is a business methodology that involves strategically presenting personally-tailored content to specific target groups at the ideal time; as opposed to outbound marketing that is presented to the general public with broad timeframes and strategies. The outbound methodology can interrupt customers with information they don’t necessarily need or want.
Why is the Inbound Methodology Important?
An account-based strategy without inbound marketing can become disrupted by irrelevant information, making your marketing strategy and sales much less effective. The inbound methodology solves this problem by putting personalized, attractive content in front of your customers, when they are most likely engaged as well as disengaged.
Creating content that revolves around your customers’ needs, pain points and behaviors, allows your brand to continually and effectively attract potential and existing customers.
Rather than being interrupted and losing interest, they are engaging with your brand because what they are seeing applies to them. This method serves to better the relationship with the target consumer by replacing disruption with relevancy.
Building meaningful relationships with your consumers is crucial for brand success and making them feel valued and empowered, account-based marketing will do just that. Each individual account is its own target market with a strategy that is custom-made for them.
Why Account-Based Marketing?
ABM focusses on highly targeted prospects rather than a higher number of leads, presenting your brand and content only to very specific companies or individuals that are most likely to engage. With a defined set of best practices, thorough target market research and attractive brand content, account-based marketing maximizes the impact of your strategy.
About Lisa | Spherical Strategies Content Creator & Copywriter
Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.
Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.
If you’re interested in discovering more about account-based marketing, take a look at our website and connect with us at https://sphericalstrategies.com. Team up with us and allow us to help you fulfill your branding goals. Let’s discuss it!
As described by Forbes, a brand is the most precious and valuable asset that any business can own. As time passes, the world is continually evolving, and so is our audience. Keeping track of all the latest trends in marketing and communication can seem like a daunting task. However, it is vital to do so if you wish not to get stuck in a brand standstill. The ultimate goal of any business is to stay relevant at all times. It takes a lot more than having a good service or product to run a successful business, one way to boost your business is to utilize the benefits that come with a brand audit.
Your business might not be going through a positive phase at all times, and there will be ups and downs. Is your business struggling at the moment? Is there a dip in revenue and sales? Are you losing customers? If this is the case, be prepared for a brand audit of your business right away. In today’s business world, competition is cutthroat. Differentiation is the only way a company can survive this competition and stand out from others.
Why is there a need for a Brand Audit?
The aim of a brand audit is to track the performance of your business from the view of your customers. A brand audit will help you identify the positioning of your business and take corrective measures if needed. Furthermore, a brand audit will help you assess the weaknesses and strengths of your business. It helps you with aligning your offering with the expectations of your customers.
What is included?
1. Brand Summary
A brand summary will assess the current performance of your brand. For instance, how do the customers perceive the brand? What are the strengths and weaknesses? Is your business able to create a lasting image? Are you positioned to drive traffic and engage customers with your product? These are the questions that will be addressed in a brand summary. It is an overview of your brand’s current performance.
2. Surveys
To help find answers to the questions mentioned above, a business can develop a survey to understand the customers’ needs, habits, and preferences. Understanding your customer is the most important job of any business owner. You won’t be able to achieve your goal if you’re not able to understand what your customer needs.
3. Compelling Positioning Statement
Branding is all about keeping and winning customers. A brand without customers is unsuccessful. To establish a clear vision for your brand, you need a positioning statement. A positioning statement will describe how your service or product fills the needs of your customers. A good positioning statement is memorable, simple, and tailored to your target market.
4. Recommending Changes to Brand Elements
During auditing, there might be certain brand elements that will not fit with the buyer’s persona. A brand audit will help you recommend changes to these elements and develop better and enhanced versions. You can come up with these changes with the help of research, competitive analysis, brand positioning, and the audit itself.
5. Creating a 6-month Production Calendar
If you wish to develop effective marketing strategies for your target audience, you need a production calendar aligned with your budget. By having an alignment, you’ll be able to follow an organized structure and meet deadlines.
What are the Benefits?
A powerful brand is capable of captivating, inspiring, and engaging a broad target audience. It not only grabs the attention of premium customers but also encourages social engagement and referrals. To become successful in achieving your branding goals, you need a branding plan and an audit. Following are some benefits of brand audit:
1. Reality Check
A brand audit is like a reality check for your business – where does your company currently stand in the market? It enables you to identify your brand’s weaknesses and strengths and look for opportunities for innovation and growth. Therefore, if you’re experiencing a decline in sales and revenue, a brand audit will provide you with insights into your brand’s performance and impact in the marketplace.
2. Bring Improvements
A brand audit provides the business with an understanding of how they can bring improvements in their business. It is significant to ensure that the message and purpose of your brand remain strong and clearly communicated. This is important for the profitability of your business. A brand audit will help the company identify areas of concern and then come up with recommendations on how to improve. By evaluating your brand’s performance and ensuring that your business connects with the right audience, a brand audit will provide you with relevant information regarding your brand’s current position.
Throughout the brand audit, you can determine your business’s right actions and what you can do to boost the weaker factors. For most companies, getting a brand audit done every year sounds like a good plan.
When should you do a brand audit?
When you are new in the market
You have seen tremendous growth in recent times
Your business is struggling
You are unsure of how to proceed with your business
You want to rebrand your business
You think that your business is not strong enough.
A brand audit will thoroughly examine your business’s current standing and help you move forward. It will help you find opportunities to innovate and also identify your brand’s strengths and weaknesses. A brand audit and branding plan are two critical areas of branding.
About Lisa | Spherical Strategies Content Creator & Copywriter
Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.
Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.
If you’re interested in discovering more about the benefits of a brand audit, take a look at our website and connect with us at https://sphericalstrategies.com. Team up with us and allow us to help you fulfill your branding goals. Let’s discuss it!
A relatively new form of marketing that is growing in popularity and doing great things for businesses: conversational advertising! What is conversational advertising? Just from its name, I’m sure you can take a pretty good guess.
In this blog post, we will discuss what conversational advertising is, why it is good for your business, and 10 strategies for applying it to your marketing campaign!
What is Conversational Advertising?
Conversational advertising is a kind of marketing in which businesses typically use chatbots to interact with customers. The goal of conversational advertising is to provide an experience for the customer that feels personal and natural. With the help of chatbots, businesses can simulate real conversations with their customers. This allows prospective and current customers to ask questions, make orders, and even make complaints while giving business owners the ability to immediately respond to their customers’ concerns.
Why is Conversational Advertising Good for Your Business?
Conversational advertising allows you to communicate with your customers in real-time and at any hour of the day. Meaning your business will always be available to answer questions, provide advice, make orders, or complete sales.
Conversational advertising provides an opportunity for businesses of all kinds to improve customer service by giving people a way to access information whenever they need it. One of the greatest benefits of this type of marketing strategy is that once it is set up correctly, there isn’t much work to be done because everything happens automatically. This doesn’t mean that monitoring isn’t important. You still want to make sure nothing goes wrong. We all know stuff happens.
The most significant way businesses can benefit from conversational advertising is that it can improve customer retention rates. By providing an excellent customer experience, you are much more likely to keep customers coming back to your business again and again.
Now that we know why it is good for your business, here are 10 strategies for applying conversational advertising to your marketing campaigns.
Customer-Timed Conversations
The first strategy on our list comes with a major reminder: conversational marketing is an inbound type of advertising, meaning the conversations happen on the customers’ time. They happen only when the customer chooses to engage with your company, and that can be at any time. This is why it’s important to make sure your conversational advertising campaigns are prepared for customer interaction at any time of day, any day of the week. That is simply the nature of this customer-timed marketing.
Conversation Starters
With so much information on the web and most likely on your website, your customers will find “conversation starters” helpful. Conversation starters are usually small boxes that pop up in the corner of a page and ask questions like, “How May I Help You?” or “Have a Question? I’m here to help!” These usually show up after a user has remained on the page for a specified period.
Conversation starters give customers easy access to help if they are struggling to find what they’re looking for. The conversations that ensue are typically assisted by artificial intelligence in the form of chatbots.
Use Helpful Chatbots to Answer Questions
As we’ve mentioned already, the goal of conversational advertising is to provide a natural experience for customers, and you can do this by using chatbots. Bots are a type of software that mimics human conversation. They take many different forms, but more often than not, they appear as small chat icons.
The major purposes of chatbots are to communicate with and guide users through their customer journey and answer any questions or concerns. By providing your customers a place to ask their questions, you are also helping yourself build a database of frequently asked questions (FAQs) which you can then use to enhance your website or product manuals.
Your bots should also be polite and engaging and should include information such as product/service features (strategy 7), social proof (strategy 8), and feedback surveys (strategy 10).
Use Lead-Capture Tools
After someone clicks on a conversation starter, a chatbot can proceed to ask them a series of qualifying questions. These questions steer bots in the right direction to better understand the customer’s needs and act as lead-capturing tools. The buyer’s information captured by the customer’s answers can then be used to contact them in the future with more details about what they are interested in.
Use Personalized Messaging
Personalize messages by using the data collected from your customers, such as their name, location, or previous purchases. This allows you to provide the most relevant content based on who’s viewing it. It gives you an opportunity to show off what makes your brand unique – which will help your business stand out from its competitors.
This ability to perfectly tailor communications toward any given target audience member is why conversational advertising offers so many opportunities for marketers today.
A/B Test Different Messages and Greetings
When setting up your chatbots, it’s important to test different messages and greetings. You can also A/B test your chatbot responses by using data from previous campaigns (those FAQs you collected) to see which ones worked best with customers in the past. Testing different messages and comparing their effectiveness against each other allows you to optimize your strategy by focussing on the ones that are producing the best effect.
Highlight Product Features and Benefits
When developing the conversations your chatbots will engage in, it is a good idea to include a list of the features and benefits that each of your products offers. If there’s one thing consumers love more than anything else in this world, it’s a good deal. So when they’re shopping online with their hard-earned money, there is a good chance they may inquire about the features of one of your products. People want to know what makes your product better than others which is why including this information as possible chatbot responses will prove to be beneficial.
Use Social Proof
Social proof is a psychological phenomenon that occurs when people are influenced by the actions of others. In essence, it’s a way of proving that something is worth taking notice of. You can use social proof on your website, in your ads, and of course, in your chatbots!
There are a few different types of social proof you can use for your business, including testimonials from customers, case studies about how others have benefited from using your services, or endorsements made by influencers and celebrities.
Provide Customer Support
The biggest benefit of conversational marketing is that it allows you to provide your clientele with 24/7 customer support through live chat. This feature can be especially helpful when potential customers have questions during their decision-making process because if not resolved immediately, it could result in lost revenue.
Immediate responses make your business look good! So even if it is an artificial bot that is always ready with an answer, an immediate response to a customer’s inquiry makes your business look prompt, professional, and knowledgeable.
Ask for Feedback
When a customer has had a satisfactory interaction with your brand, you can apply conversational advertising and ask them what they liked about their experience. This feedback will help you improve future interactions and build trust among clients who may not have been satisfied by another brand.
The Takeaway
The personalized experience customers feel when interacting directly through text messaging, or phone calls is why conversational marketing is such an effective tool. Not only does conversational marketing make it easier for customers to find the information they need, but it also makes your business appear more professional and knowledgeable, and it’s a great way to show off your customer service skills.
About Lisa | Spherical Strategies Content Creator & Copywriter
Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.
Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.
The digital marketing world is evolving yet again and requiring the style in which we present our information to evolve too. Over the last few years, voice search has become increasingly popular all around the world – and for a good reason. Voice search technology gives people a quicker and easier way to find the information they are looking for.
Voice recognition devices like Google Assistant, Alexa, and Echo are giving users answers to their daily questions without ever having to type a thing. To stay ahead of the competition and get your brand in front of the right eyes at the right time, now more than ever, you need to optimize your website for the conversational nature of voice search.
What is Voice Search Optimization (VSO)?
For those not familiar with voice search optimization (VSO), the first thing you need to know is that it’s different from regular search engine optimization (SEO). With voice search technology, a user speaks directly into a device, and Google (or another search engine) finds the most relevant answers on the web. It doesn’t require a keyboard-based search and is, therefore, faster than typing.
Voice search is more convenient for users but is giving marketers a new challenge to adjust to. Keep reading for 10 strategies to optimize for voice search!
Use Conversational Titles
Voice searches are shorter and more conversational. The title on your site should be written in a way that allows people to naturally ask their questions. You can achieve this by using simple, short titles with subconscious trigger words like “where,” “how,” “what,” and “why.”
Optimize for Conversational Queries
Direct questions are unlike keyboard searches because people are asking them in their natural language. The key to optimizing for conversational queries is writing content that sounds like someone is talking to you rather than giving information. This includes using “you” statements and creating lengthy question-based content.
Google’s algorithm acknowledges conversational qualities to retrieve the most relevant information possible. A website that’s not optimized for these could find it very difficult to rank well on search engines simply because it won’t show up for naturally-spoken questions.
Do Your Voice-Specific Keyword Research
As is the case with optimizing for keywords, it’s important to dive deeper into your keyword research and do so specifically for voice searches. For question-based keywords, you want to think about the questions that your content provides answers to and include those as keywords as well. Rather than thinking about broad terms like “marketing,” think of more specific and conversational questions such as, “Which marketing agency has the best return on investment?”
There are resources available that can be used to help with this process: you can hire a digital marketing firm and leave it to the professionals, or you can do it yourself using tools such as Answer the Public and BuzzSumo’s Content Discover. They both provide a list of keywords related to a specific topic. Answer the Public gives a list of questions, while Buzzsumo provides a list of the most shared content on social media under certain keywords.
However you choose to perform your research, you mustn’t skip over this pivotal step.
Use Long-Tail Keywords
Long-tail keywords are very specific strings of commonly-searched terms. “What is the best digital marketing agency in Miami” is longer and more specific than just “digital marketing agency.” It’s important to have long-tail keywords associated with every different type of content on your website because Google will prioritize it more. Longer queries can be broken up into smaller ones to return better results if on the first page.
Optimize Content for Voice Interactions
While long-tail keywords are important for ranking, it’s necessary to make sure the words are pronounced correctly if you want to be found on voice platforms. Keywords that contain multiple syllables especially need to be enunciated.
In addition, Google’s voice search algorithm not only looks for specific keywords that are related to the query but also tries to understand the meaning of the content. It does this by analyzing the words that appear throughout the page as well as how they relate to each other. For example, if someone is asking, “what time does Starbucks open?” Google bots will look for the words “Starbucks” and “time” on your page. It will assess the context of these words and their proximity to each other so it can determine if the information it has collected from your site answers the inquiry.
For Google and other search engines like Bing and Ask.com, the number of voice searches is increasing exponentially. Because of this, you need to ensure your website gives users a better experience when they’re asking their questions aloud as opposed to typing them in on the web. Part of optimizing for voice interactions includes ensuring that your content is conversational and your website is mobile-friendly.
Mobile Friendly
More than 50% of voice searches are performed on smartphones. To give people the best experience possible, not only does your website have to be easy to read and navigate on a desktop, but it also needs to be just as good on a small screen device like a phone or tablet.
Google’s voice bot receives inquiries from mobile devices and, therefore, returns answers to users on the same mobile devices. This information needs to be adaptive for whatever mobile device it is being viewed on. Since Google is heavily involved with voice search, it only makes sense that mobile-friendliness plays a big role in how well a website ranks.
Local Search
People are looking for local businesses more often than they’re trying to find information on the web, which makes it especially important to include your business’s location for voice search retrieval. Over the last two years, voice searches for a “restaurant near me” have increased by over 150%.
Not only will people be searching with their location in mind, but Google’s algorithm prioritizes results that are tailored to the user’s area or city. If your information isn’t literally in the right place at the right time, Google won’t be able to provide your content as an option to local inquiries, no matter how hard it tries. Ensure your content contains the words “near me” in it, as well as the city you are in.
Featured Snippets
Snippets are usually around 30-word answers, a lot of which are pulled from the first and FAQ pages of a website. Google picks its snippets based on the first page it finds that matches the query. You can help Google choose your company’s information by putting key content at the top of your first page and by having a short FAQ section with the most commonly asked questions and answers.
If you have a question answered on your FAQ section but not anywhere else on the website, Google won’t be able to find it.
If you have a great snippet, it can be what Google audibly responds with to a voice search. It’s important to have a complete sentence in a naturally-spoken tone so Google knows it’s the information being searched for and it can immediately speak it back to the user as a result.
Content Length
While Google’s voice search may have started with questions being the only thing that it looked at to answer a query, it now looks through your entire page.
Voice bots do this with the help of AI. This means that content length does matter for your website ranking on voice search, making it important to have detailed answers and internal links.
Site Speed
Google has introduced a speed update that uses site speed as a ranking factor. The faster your website loads, the better results you will have. This means that having a great hosting service with minimal scripts and images is very important.
It takes around 3 seconds for Google bots to crawl your site for mobile devices. The more optimized your website is, the faster it will be for Google’s bot, and in return, you will rank higher. Not only does site speed play a role in your website’s rankings, but it also affects the user experience.
The Takeaway
Voice search is more relevant than ever and is looking to increase over the foreseeable future. With the shift towards people using their phones and devices more, for your site to be successful, your content must be accessible through voice search channels. This means creating shorter, conversational sentences with lots of information that can be easily accessed through mobile devices.
Having an organized website will go a long way to help increase your voice search rankings and organic results as well. The easier it is for your customers to find what they want on your site, the better you’ll do with both of these types of searches.
About Lisa | Spherical Strategies Content Creator & Copywriter
Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.
Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.
In recent years, video marketing and advertising have been an increasingly successful way of connecting with a targeted audience and have been a go-to strategy for many different industries. In 2022, the higher education industry will be no exception.
With so much competition out there, it’s no longer enough just to have an online presence – higher education institutions need to do everything they can to ensure that their organization’s brand and message are marketed effectively.
A recent survey showed that 65% of people are more likely to watch a video about a college or university than read an article. Videos are also more likely to be shared and engaged with on social media than any other type of content.
Video content has the potential to highlight what makes your institute unique, teach students more about the programs they’re interested in attending, and give prospective applicants an inside look at life on campus. Video marketing is cost-effective, so video marketing is definitely the way to go if budget is a concern.
If your digital marketing strategy isn’t already taking advantage of the benefits of video, now is the time to get creative if you want to compete with other schools in your area. This blog post highlights some of the beneficial tactics to consider when applying video marketing and advertising for higher education institutions in 2022!
Create videos that showcase your school and its programs
What differentiates your college or university from others? This is a great place to start when you are working to develop video content. Showcase the unique aspects of your school and its programs. This will help potential students get excited about what your establishment has to offer that others may not.
Produce videos that highlight student experiences
Students are naturally one of the best assets when it comes to marketing a school. A great way to show off what life is like as a student at your institution is to showcase their experiences in videos. Videos help potential students connect with current students and get an idea of what they can realistically expect if they enroll at your school.
Create video content for social media platforms
Most colleges and universities have already discovered the benefits of having a strong social media presence, which is why it is so important to apply video content on these platforms to stand out. Video marketing strategies are a great way to engage prospective students and keep your school fresh in their minds when they are deciding where they want to attend. Higher education institutions need their brand to be where their potential students are spending time online, which means utilizing platforms like YouTube, Facebook, TikTok, and Instagram.
Produce video testimonials from current students and alumni
Potential students want to know what it will be like to attend your school, and producing videos featuring current students or alumni testimonials are a great way to give them a peer review. These videos help you connect with potential students who may be on the fence about attending your school by adding a personal touch.
Host webinars or virtual tours
Many students want to know what it’s like to attend a particular school before they commit to enrollment. Hosting a webinar or virtual tour is a great way to give them the information they are seeking. When making a decision as important as where to receive the next level of their education, it can be especially helpful for prospective students that are unable to be physically present on campus to learn more about your school. This can be especially helpful if they have a busy lifestyle, cannot visit during certain times of the year, or just live a great distance away.
Use video content in email marketing campaigns and recruitment tools
Email marketing is still one of the most effective ways to reach potential students. Why not use video content in your email marketing campaigns? It’s a great way to grab their attention and show them what they could expect if they enrolled at your school.
Make use of multi- and cross-channel strategies to share your videos
As we’ve already discussed, social media platforms are a great way to reach potential students where they are on the Internet. Repurposing video content across multiple platforms simply by editing their format or length will save you time and money. Don’t be afraid to experiment with different platforms to see which ones work best for your organization.
Use video content to create brand awareness for your school
Video is a great way to create a strong brand image for your school. You can increase brand awareness of your school by sharing high-quality videos that reflect its values and potentially attract students who did not know about your institution before.
Partner with other higher education institutions or businesses in your area
Collaborating with other schools or businesses in your area can help get your video content in front of more people. It also helps to build relationships with other organizations and people in your industry. This can come in handy when you are looking for partnerships down the road.
Invest in quality video production
If you want to attract the attention of your specific target market, you need to produce high-quality videos. It requires a bit of research on your part, but investing in good quality video production services ensures that your institution’s videos are attractive and portray a message that ultimately encourages more enrollment.
Be consistent with your video content
When it comes to producing video content, consistency is key. As you plan out the video content you want to share over time, it’s important to make sure there is consistency throughout the campaign and across all channels. You can keep things a little more loose with timing if you want to take advantage of timely events, but overall, video content should have a cohesive feel. This helps build trust with potential students as they see an establishment that is confident in who they are and what they have to offer.
Include a strong call to action in your videos to encourage prospective students to visit your website or contact you for more information
You can produce the best video out there, but without a strong call to action, your viewers will never know what you want them to do, and this means no conversions. Make sure to include your call to action in your plans for each piece of video content you release to ensure the end result is an enrolled student.
Make use of analytics tools like YouTube Analytics or Facebook Insights
By making use of analytics tools, such as YouTube Analytics and Facebook Insights, you can get a better idea about which types of videos work best for both attracting new students and retaining current ones. By measuring the success of your video marketing and advertising campaigns, you can see what’s working well and what could use some improvement. This information will help you make better decisions about future campaigns.
Think outside the box and get creative with your video marketing strategies! The possibilities are endless. By using video marketing and advertising for higher education institutions in 2022, you can set yourself apart from the competition and attract more students to your school. Good luck!
About Lisa | Spherical Strategies Content Creator & Copywriter
Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.
Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.
Higher education institutions are constantly looking for new ways to engage with prospective students, but the growing number of channels available to reach them can make it seem like a daunting task. As higher education organizations are faced with the challenge of increasing enrollment rates on a limited marketing budget, they are also finding themselves with an overwhelming amount of data coming from an increasing amount of channels.
The problem is twofold: firstly, organizations need a way to aggregate all of this data in order to make informed decisions about where to allocate their resources. Secondly, they need a way to automate the process so that they can keep up with the ever-changing landscape and not miss any opportunities. By applying cross-channel strategies that automate marketing processes and integrate offline activities with online tactics, you can help your organization reach more students.
This article will explore what cross-channel marketing, integration, and automation are and why a digital marketing strategy incorporating them all is so important for higher education institutes.
What is Cross-Channel Marketing?
Cross-channel marketing is a form of multi-channel marketing, one of the major digital marketing trends projected for 2022. The processes are similar in that they both involve using multiple channels to interact with a targeted audience, but in the case of cross-channel marketing, the goal is to create a unified customer experience (CX).
Cross-channel strategies involve the passing of information between each channel, enabling prospective students to easily “cross” from one to the next and ensuring they are receiving a consistent message no matter where they are. For example, a future student may start their research on your website but switch to viewing your Facebook page for more information, then switch to Snapchat to see what current students are doing in real-time at your events.
What is Integration and Automation?
Channel integration is the process of bringing all of these channels together so marketers can track and analyze customer behavior across all platforms, providing a complete view of each customer’s journey through their sales funnel. This strategy allows educational institutes of all types and sizes to see which channels are most effective in driving traffic to their site and converting that traffic into enrollments.
In addition, it is important that all the utilized channels are integrated into one system. This allows marketers to automate the process from start to finish and ensures there’s no lapse in data collection. Automation is the key to success in any cross-channel marketing strategy. It makes it possible to manage campaigns and messaging across all channels simultaneously while still allowing for human intervention when needed.
Marketing Automation Platforms
Cross-channel marketing strategies can involve a lot of planning and collaboration. One way to speed up the process is by creating a marketing automation platform that can reduce the time spent on manual processes while ensuring every message sent to students through different channels remains consistent with one another. This ensures your university’s brand stays strong and recognizable no matter how the student is contacted.
Marketing automation platforms like HubSpot offer features such as an integrated CRM, custom workflows and email templates, social media publishing tools, contact databases with lead scoring based on user behavior and interactions across different channels.
What Can Automation Accomplish?
Automation platforms can be set up to handle virtually any type of digital marketing strategy — from content distribution through Facebook ads and Google Adwords campaigns, all the way to more complex aspects of direct mail, email marketing, and offline data collection.
Higher education institutions can apply automation to the following and much more:
engage with and increase followers (i.e., Facebook, Instagram)
generate, nurture, and close leads
track and report target market behavior
retarget and re-engage prospective students
optimize their strategies
By combining all the features of a top-of-the-line automation platform with cross-channel integration strategies, higher education institutions are able to:
obtain valuable analytic data
better track their students’ journey through each stage of the sales funnel
deliver a personalized, yet consistent brand message
improve budget spending
improve efficiency and productivity of their digital marketing campaigns
provide better customer support
Why is Cross-Channel Integration & Automation Important for Higher Education Marketing?
When all channels are integrated, it becomes much easier to personalize the customer journey. Personalization is essential for driving engagement and conversion rates, making it vital that educational institutions have a system in place that allows them to do this effectively. Automation makes it possible to save time and money by scheduling and delivering personally-tailored messages and common automated responses at scale across all channels, all while delivering your cohesive brand image.
Educational institutions that combine cross-channel marketing, integration, and automation strategies in their digital strategy will find it easier to: reach more prospective students, measure the return on investment (ROI) of all campaigns, target students across any platform, and track and analyze every step of the CX from awareness to conversion.
As marketing channels continue to evolve, it becomes increasingly important for higher education marketers to be able to track and analyze the behavior of their future pupils across all platforms. Without this information, they will not know how or when their target markets are interacting with different mediums, nor will they have the data to support their digital marketing decisions.
The Takeaway
Cross-channel marketing is one of the most important strategies for driving engagement and conversion rates, making it essential that educational institutions have a system in place that allows them to do this effectively.
Automating an integrated cross-channel digital marketing strategy allows for targeted messaging that is personalized to each student’s needs. Prospective students receiving consistent marketing messages across a multitude of channels from your university will associate this with a positive experience and become more likely to enroll.
It’s important to remember that not all students are the same, and this requires different campaigns for each type of student you’re trying to attract. For example, there might be a difference in how you approach an international student as opposed to a domestic one. This is where automation can really simplify things – by providing the ability to target different groups of students separately while still delivering a unified message.
About Lisa | Spherical Strategies Content Creator & Copywriter
Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.
Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.
Since their inception, non-fungible tokens (NFTs) have been highly praised for their potential in the world of digital collectibles. However, there are many more applications for NFTs outside of just digital collectibles.
In this post, we will explore seven different ways that NFTs can be used for marketing purposes. Read on to learn more about how you can use NFTs to power your next marketing campaign!
What are NFTs?
Before we dive into the nitty-gritty of NFTs and their use in marketing campaigns, let’s first go over what exactly non-fungible tokens are. In layman’s terms, a “non-fungible” item is an asset that cannot be replaced or substituted by another unit of its kind. For example:
A piece of art is non-fungible because it can never be reproduced to have the same value as the original. At best, you could make a copy that looks just like the original but would still be worth less than the genuine article. Two pairs of jeans might look similar on paper, but they will never be considered fungible because they are not identical – even if they’re both made from 100% cotton and have the same size, color, and brand.
Each NFT is unique and impossible to replicate, making them the perfect candidate for a wide variety of digital collectibles and applications.
For more details on NFTs and how they can benefit your business, check out our previous posts here! Now let’s take a look at seven different ways you can use them for marketing purposes.
7 Types of Applications for NFTs
Merchandise Swag
One great way to show off your love for a certain cryptocurrency or blockchain project is to sport some merchandise swag. T-shirts, hats, pins, stickers – you name it, someone has probably put their favorite crypto logo on it.
With NFTs, these merch items can have additional value and functionality beyond just looking cool. This could be anything from a shirt that grants you access into an exclusive club of people who own the same item (see NFT use 7) or pins that come with extra digital collectibles like trading cards featuring your favorite crypto influencers (see NFT use 5).
Digital Collectibles
The most common application for non-fungible tokens is probably in the form of digital collectibles – think CryptoKitties but with almost any kind of thing imaginable. These can range from celebrity portraits to anime characters and even real-world objects.
One of the coolest things about digital collectibles is that they can be used to represent any kind of asset imaginable. For example, you could create an NFT representing a share in your favorite company or a deed to a virtual piece of property. The possibilities are endless.
Loyalty Programs
Loyalty programs are nothing new, but with the advent of blockchain technology and NFTs, they can now be taken to new levels of sophistication and security. Traditional loyalty programs are based on the idea of “points” – for every purchase you make, you earn points that can be redeemed for rewards like discounts or free items.
With NFTs, loyalty programs can be based on the ownership of specific assets. For example, you could have a program where for every ten items purchased, the customer receives an NFT asset that represents a share in the company. This could then be used to give them voting rights or other benefits within the company.
Event Tickets
Event tickets are another area where blockchain technology and NFTs can make a big impact. By using NFTs, it’s possible to create digital tickets that cannot be counterfeited or duplicated. This would help to prevent ticket scalping and other fraudulent activities.
Additionally, since each ticket is unique, it would also be possible to track who has actually attended the event. This could be used for things like verifying attendance for insurance or tax purposes.
Influencer Marketing
One of the most popular applications for NFTs is influencer marketing. This involves using famous people or organizations to promote a product or service in exchange for money or other compensation.
With NFTs, it’s possible to take this one step further by giving influencers their own digital collectibles. For example, you could create a set of trading cards featuring your favorite crypto celebrities. Not only would this give them some extra exposure, but it would also help to create a sense of community and belonging around your project.
Voting Rights
As we mentioned earlier, NFTs can be used to represent any kind of asset imaginable. This includes voting rights and other forms of governance. For example, a company could use NFTs to give shareholders voting rights on important decisions or allow customers to vote on new product features.
Governments could also use NFTs for voting purposes. This would help to prevent fraud and ensure that all votes are counted accurately.
Membership Clubs
Another way that NFTs can be used is for members clubs. These clubs can be based around anything from a specific cryptocurrency project to a private social media network. NFTs can be used to give members access to exclusive content or discounts. It could even be used as a form of currency within the club itself.
The key thing is that membership in the club is restricted to a specific group of people. Limited access and rare assets – like a limited edition collectible or an invitation to join something exclusive – tend to be more valuable than things that aren’t.
By using NFTs, it’s possible to create these kinds of membership clubs very easily and at a low cost. All you need is someone who wants to start one up. So if you’ve been thinking about starting a company club, NFTs are a great way to do it.
The Takeaway
Non-fungible tokens offer a lot of potential for marketing applications. They can be used in loyalty programs, event tickets, influencer marketing, voting rights, and membership clubs. Each use has its own unique benefits that can be tailored to fit the needs of your business or project. So if you’re looking for a way to add some extra excitement to your marketing efforts and a way to stand out from the crowd, NFTs may be just what you need.
About Lisa | Spherical Strategies Content Creator & Copywriter
Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.
Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.
2/10/22 If you’re like most business owners, you’re always looking for new and innovative ways to market your products and services. You may have recently heard of nonfungible tokens (NFTs), and you’ve decided your business is ready to start benefiting from them, but maybe you don’t know exactly where to start.
For a more in-depth discussion about what NFTs are, refer to our first post in this series. For more on the ways NFTs can benefit your business, refer to the second post in this series. In this post, we will briefly go over what NFTs are and how they are important for marketing, then finish up with a few tips on how to get started!
What are Nonfungible Tokens (NFTs)?
Nonfungible tokens (NFTs) are unique digital assets that can be used to represent ownership of an item or a right. They are different from traditional cryptocurrencies, such as Bitcoin, because they cannot be divided into smaller units. NFTs are often used to represent real-world items, such as collectibles, artworks, and event tickets.
Why are NFTs Important for Marketing?
NFTs provide a unique way for businesses to market their brands and attract the attention of their prospective customers. With so many companies competing for customers’ attention, it can be difficult to stand out from the crowd.
NFTs are a relatively new way for businesses to create a sense of scarcity and exclusivity for their customers. By creating unique digital assets that can be owned by only one person, NFTs make products and services seem rare, unique, and exclusive – a tone that can be very appealing to consumers.
NFTs can also help businesses build brand loyalty because they reward customers with a sense of ownership. When people feel like they own something, they’re more likely to be loyal to the brand that gave it to them and will feel encouraged to keep going back to the same company with their future needs.
Tips on How to Get Started with NFTs
Decide what you want your NFTs to accomplish. Do you want them to drive traffic to your website or increase sales? Are you looking for a way to reward customers for their loyalty? Once you know what you want your NFTs to achieve, you can start designing them accordingly.
Choose the right platform. Not all platforms that allow for the creation of NFTs are created equal. You will need to do your research and find a platform that is compatible with your business needs. Some examples of NFTs creation platforms are Ethereum, ERC-20, and NEM.
Create a limited number of tokens. This will help create a sense of exclusivity and encourage people to buy them before they run out. The more rare something is, the more valuable it will be perceived as being.
Give your tokens some sort of utility. If they are just collectibles, people will not be as motivated to buy them. For example, to make your NFTs more functional, you could offer discounts, free shipping, or other rewards to those who own an NFT.
Create an effective strategy for distribution. Once you have created your NFTs, you will need to come up with a strategic plan for how to distribute them. Will they be given away to customers who purchase certain products or services from you? Or perhaps they’ll only go out once per week via email newsletter subscription sign-ups?
Promote your NFTs online. Marketing your NFTs online helps increase awareness of your brand and drives more traffic to your website or store. As the number of channels available to businesses grows and changes every day, it’s important to ensure you’re using the latest platforms relevant to your industry. You can do this research yourself, or you can hire a professional digital marketing firm that can guarantee the latest in research, trends, and strategies.
Create a unique and engaging experience. When it comes to NFTs, the more unique and engaging the experience, the better. Make sure your NFTs are interesting and fun to use and that they offer something that can’t be found elsewhere. A digital art gallery that allows users to explore and collect different pieces of artwork would be a great experience.
Make sure they are valuable. NFTs need to provide added value for your customers in order for them to be successful. Make sure they offer something that traditional forms of advertising can’t provide. For example, they could give access to exclusive content or discounts on other products and services from the same company.
Consider a Loyalty Program. NFTs can be used as part of a loyalty program where customers earn points for every purchase they make that can be redeemed later for rewards. These kinds of incentives are a great way to keep customers coming back and increase loyalty.
Make your tokens easy to use and accessible to everyone. You don’t want people having trouble using your NFTs or being unable to participate because they don’t own any cryptocurrency.
Start small. Don’t try to do too much at once. Start by creating a few NFTs for your business and see how they are received. You can then focus your marketing efforts on what strategy is received best by your specific target market.
Be creative. This goes without saying. The sky’s the limit when it comes to creativity with NFTs. Come up with fun and unique ways to use them to promote your brand. Remember, you want your company to stand out!
Be patient. It may take some time for people to start using NFTs as a form of marketing. Be patient and keep experimenting until you find what works best for your business.
The Takeaway
Nonfungible tokens (NFTs) offer an innovative way for businesses to market their products and services while helping them connect with customers in a deeper way by creating an appealing sense of exclusivity and scarcity for them.
The bottom line is that nonfungible tokens (NFTs) offer a unique and powerful way for businesses to market their brands and improve their return on investment (ROI). If you’re looking for a way to stand out from the crowd and increase your sales, refer to this guide for tips on how to get started applying NFTs to your marketing strategy today!
About Lisa | Spherical Strategies Content Creator & Copywriter
Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.
Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.
If you’re like most business owners, you’re always looking for new and innovative ways to market your products and services. You may have recently heard of nonfungible tokens (NFTs), and you’ve decided your business is ready to start benefiting from them, but maybe you don’t know exactly where to start.
For a more in-depth discussion about what NFTs are, refer to our first post in this series. For more on the ways NFTs can benefit your business, refer to the second post in this series. In this post, we will briefly go over what NFTs are and how they are important for marketing, then finish up with a few tips on how to get started!
What are Nonfungible Tokens (NFTs)?
Nonfungible tokens (NFTs) are unique digital assets that can be used to represent ownership of an item or a right. They are different from traditional cryptocurrencies, such as Bitcoin, because they cannot be divided into smaller units. NFTs are often used to represent real-world items, such as collectibles, artworks, and event tickets.
Why are NFTs Important for Marketing?
NFTs provide a unique way for businesses to market their brands and attract the attention of their prospective customers. With so many companies competing for customers’ attention, it can be difficult to stand out from the crowd.
NFTs are a relatively new way for businesses to create a sense of scarcity and exclusivity for their customers. By creating unique digital assets that can be owned by only one person, NFTs make products and services seem rare, unique, and exclusive – a tone that can be very appealing to consumers.
NFTs can also help businesses build brand loyalty because they reward customers with a sense of ownership. When people feel like they own something, they’re more likely to be loyal to the brand that gave it to them and will feel encouraged to keep going back to the same company with their future needs.
Tips on How to Get Started with NFTs
Decide what you want your NFTs to accomplish. Do you want them to drive traffic to your website or increase sales? Are you looking for a way to reward customers for their loyalty? Once you know what you want your NFTs to achieve, you can start designing them accordingly.
Choose the right platform. Not all platforms that allow for the creation of NFTs are created equal. You will need to do your research and find a platform that is compatible with your business needs. Some examples of NFTs creation platforms are Ethereum, ERC-20, and NEM.
Create a limited number of tokens. This will help create a sense of exclusivity and encourage people to buy them before they run out. The more rare something is, the more valuable it will be perceived as being.
Give your tokens some sort of utility. If they are just collectibles, people will not be as motivated to buy them. For example, to make your NFTs more functional, you could offer discounts, free shipping, or other rewards to those who own an NFT.
Create an effective strategy for distribution. Once you have created your NFTs, you will need to come up with a strategic plan for how to distribute them. Will they be given away to customers who purchase certain products or services from you? Or perhaps they’ll only go out once per week via email newsletter subscription sign-ups?
Promote your NFTs online. Marketing your NFTs online helps increase awareness of your brand and drives more traffic to your website or store. As the number of channels available to businesses grows and changes every day, it’s important to ensure you’re using the latest platforms relevant to your industry. You can do this research yourself, or you can hire a professional digital marketing firm that can guarantee the latest in research, trends, and strategies.
Create a unique and engaging experience. When it comes to NFTs, the more unique and engaging the experience, the better. Make sure your NFTs are interesting and fun to use and that they offer something that can’t be found elsewhere. A digital art gallery that allows users to explore and collect different pieces of artwork would be a great experience.
Make sure they are valuable. NFTs need to provide added value for your customers in order for them to be successful. Make sure they offer something that traditional forms of advertising can’t provide. For example, they could give access to exclusive content or discounts on other products and services from the same company.
Consider a Loyalty Program. NFTs can be used as part of a loyalty program where customers earn points for every purchase they make that can be redeemed later for rewards. These kinds of incentives are a great way to keep customers coming back and increase loyalty.
Make your tokens easy to use and accessible to everyone. You don’t want people having trouble using your NFTs or being unable to participate because they don’t own any cryptocurrency.
Start small. Don’t try to do too much at once. Start by creating a few NFTs for your business and see how they are received. You can then focus your marketing efforts on what strategy is received best by your specific target market.
Be creative. This goes without saying. The sky’s the limit when it comes to creativity with NFTs. Come up with fun and unique ways to use them to promote your brand. Remember, you want your company to stand out!
Be patient. It may take some time for people to start using NFTs as a form of marketing. Be patient and keep experimenting until you find what works best for your business.
The Takeaway
Nonfungible tokens (NFTs) offer an innovative way for businesses to market their products and services while helping them connect with customers in a deeper way by creating an appealing sense of exclusivity and scarcity for them.
The bottom line is that nonfungible tokens (NFTs) offer a unique and powerful way for businesses to market their brands and improve their return on investment (ROI). If you’re looking for a way to stand out from the crowd and increase your sales, refer to this guide for tips on how to get started applying NFTs to your marketing strategy today!
About Lisa | Spherical Strategies Content Creator & Copywriter
Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes.
Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.
