Nonfungible Tokens (NFTs) for Marketing: 7 Types of Applications

Since their inception, non-fungible tokens (NFTs) have been highly praised for their potential in the world of digital collectibles. However, there are many more applications for NFTs outside of just digital collectibles.

In this post, we will explore seven different ways that NFTs can be used for marketing purposes. Read on to learn more about how you can use NFTs to power your next marketing campaign!

What are NFTs?

Before we dive into the nitty-gritty of NFTs and their use in marketing campaigns, let’s first go over what exactly non-fungible tokens are. In layman’s terms, a “non-fungible” item is an asset that cannot be replaced or substituted by another unit of its kind. For example:

A piece of art is non-fungible because it can never be reproduced to have the same value as the original.  At best, you could make a copy that looks just like the original but would still be worth less than the genuine article.  Two pairs of jeans might look similar on paper, but they will never be considered fungible because they are not identical – even if they’re both made from 100% cotton and have the same size, color, and brand.

Each NFT is unique and impossible to replicate, making them the perfect candidate for a wide variety of digital collectibles and applications.

For more details on NFTs and how they can benefit your business, check out our previous posts here! Now let’s take a look at seven different ways you can use them for marketing purposes.

7 Types of Applications for NFTs

1. Merchandise Swag

One great way to show off your love for a certain cryptocurrency or blockchain project is to sport some merchandise swag. T-shirts, hats, pins, stickers – you name it, someone has probably put their favorite crypto logo on it.

With NFTs, these merch items can have additional value and functionality beyond just looking cool. This could be anything from a shirt that grants you access into an exclusive club of people who own the same item (see NFT use 7) or pins that come with extra digital collectibles like trading cards featuring your favorite crypto influencers (see NFT use 5). 

2. Digital Collectibles

The most common application for non-fungible tokens is probably in the form of digital collectibles – think CryptoKitties but with almost any kind of thing imaginable. These can range from celebrity portraits to anime characters and even real-world objects.

One of the coolest things about digital collectibles is that they can be used to represent any kind of asset imaginable. For example, you could create an NFT representing a share in your favorite company or a deed to a virtual piece of property. The possibilities are endless.

3. Loyalty Programs

Loyalty programs are nothing new, but with the advent of blockchain technology and NFTs, they can now be taken to new levels of sophistication and security. Traditional loyalty programs are based on the idea of “points” – for every purchase you make, you earn points that can be redeemed for rewards like discounts or free items.

With NFTs, loyalty programs can be based on the ownership of specific assets. For example, you could have a program where for every ten items purchased, the customer receives an NFT asset that represents a share in the company. This could then be used to give them voting rights or other benefits within the company.

4. Event Tickets

Event tickets are another area where blockchain technology and NFTs can make a big impact. By using NFTs, it’s possible to create digital tickets that cannot be counterfeited or duplicated. This would help to prevent ticket scalping and other fraudulent activities.

Additionally, since each ticket is unique, it would also be possible to track who has actually attended the event. This could be used for things like verifying attendance for insurance or tax purposes.

5. Influencer Marketing

One of the most popular applications for NFTs is influencer marketing. This involves using famous people or organizations to promote a product or service in exchange for money or other compensation.

With NFTs, it’s possible to take this one step further by giving influencers their own digital collectibles. For example, you could create a set of trading cards featuring your favorite crypto celebrities. Not only would this give them some extra exposure, but it would also help to create a sense of community and belonging around your project.

6. Voting Rights

As we mentioned earlier, NFTs can be used to represent any kind of asset imaginable. This includes voting rights and other forms of governance. For example, a company could use NFTs to give shareholders voting rights on important decisions or allow customers to vote on new product features.

Governments could also use NFTs for voting purposes. This would help to prevent fraud and ensure that all votes are counted accurately.

7. Membership Clubs

Another way that NFTs can be used is for members clubs. These clubs can be based around anything from a specific cryptocurrency project to a private social media network. NFTs can be used to give members access to exclusive content or discounts. It could even be used as a form of currency within the club itself.

The key thing is that membership in the club is restricted to a specific group of people. Limited access and rare assets – like a limited edition collectible or an invitation to join something exclusive – tend to be more valuable than things that aren’t.

By using NFTs, it’s possible to create these kinds of membership clubs very easily and at a low cost. All you need is someone who wants to start one up. So if you’ve been thinking about starting a company club, NFTs are a great way to do it.

The Takeaway

Non-fungible tokens offer a lot of potential for marketing applications. They can be used in loyalty programs, event tickets, influencer marketing, voting rights, and membership clubs. Each use has its own unique benefits that can be tailored to fit the needs of your business or project. So if you’re looking for a way to add some extra excitement to your marketing efforts and a way to stand out from the crowd, NFTs may be just what you need.

 

About Lisa | Spherical Strategies Content Creator & Copywriter Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes. Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.

 

If you’re looking for more ideas on how to use digital marketing and nonfungible tokens for your business in 2022, be sure to check out our website! Not only do we have information about new digital trends and NFTs, but we also offer free consultations to see how Spherical Strategies can help you achieve your digital marketing goals in 2022!

 

2/10/22
If you’re like most business owners, you’re always looking for new and innovative ways to market your products and services. You may have recently heard of nonfungible tokens (NFTs), and you’ve decided your business is ready to start benefiting from them, but maybe you don’t know exactly where to start.

For a more in-depth discussion about what NFTs are, refer to our first post in this series. For more on the ways NFTs can benefit your business, refer to the second post in this series. In this post, we will briefly go over what NFTs are and how they are important for marketing, then finish up with a few tips on how to get started!

What are Nonfungible Tokens (NFTs)?

Nonfungible tokens (NFTs) are unique digital assets that can be used to represent ownership of an item or a right. They are different from traditional cryptocurrencies, such as Bitcoin, because they cannot be divided into smaller units. NFTs are often used to represent real-world items, such as collectibles, artworks, and event tickets.

Why are NFTs Important for Marketing?

NFTs provide a unique way for businesses to market their brands and attract the attention of their prospective customers. With so many companies competing for customers’ attention, it can be difficult to stand out from the crowd.

NFTs are a relatively new way for businesses to create a sense of scarcity and exclusivity for their customers. By creating unique digital assets that can be owned by only one person, NFTs make products and services seem rare, unique, and exclusive – a tone that can be very appealing to consumers.

NFTs can also help businesses build brand loyalty because they reward customers with a sense of ownership. When people feel like they own something, they’re more likely to be loyal to the brand that gave it to them and will feel encouraged to keep going back to the same company with their future needs.

Tips on How to Get Started with NFTs

Decide what you want your NFTs to accomplish. Do you want them to drive traffic to your website or increase sales? Are you looking for a way to reward customers for their loyalty? Once you know what you want your NFTs to achieve, you can start designing them accordingly.

Choose the right platform. Not all platforms that allow for the creation of NFTs are created equal. You will need to do your research and find a platform that is compatible with your business needs. Some examples of NFTs creation platforms are Ethereum, ERC-20, and NEM.

Create a limited number of tokens. This will help create a sense of exclusivity and encourage people to buy them before they run out. The more rare something is, the more valuable it will be perceived as being.

Give your tokens some sort of utility. If they are just collectibles, people will not be as motivated to buy them. For example, to make your NFTs more functional, you could offer discounts, free shipping, or other rewards to those who own an NFT.

Create an effective strategy for distribution. Once you have created your NFTs, you will need to come up with a strategic plan for how to distribute them. Will they be given away to customers who purchase certain products or services from you? Or perhaps they’ll only go out once per week via email newsletter subscription sign-ups?

Promote your NFTs online. Marketing your NFTs online helps increase awareness of your brand and drives more traffic to your website or store. As the number of channels available to businesses grows and changes every day, it’s important to ensure you’re using the latest platforms relevant to your industry. You can do this research yourself, or you can hire a professional digital marketing firm that can guarantee the latest in research, trends, and strategies.

Create a unique and engaging experience. When it comes to NFTs, the more unique and engaging the experience, the better. Make sure your NFTs are interesting and fun to use and that they offer something that can’t be found elsewhere. A digital art gallery that allows users to explore and collect different pieces of artwork would be a great experience.

Make sure they are valuable. NFTs need to provide added value for your customers in order for them to be successful. Make sure they offer something that traditional forms of advertising can’t provide. For example, they could give access to exclusive content or discounts on other products and services from the same company.

Consider a Loyalty Program. NFTs can be used as part of a loyalty program where customers earn points for every purchase they make that can be redeemed later for rewards. These kinds of incentives are a great way to keep customers coming back and increase loyalty.

Make your tokens easy to use and accessible to everyone. You don’t want people having trouble using your NFTs or being unable to participate because they don’t own any cryptocurrency.

Start small. Don’t try to do too much at once. Start by creating a few NFTs for your business and see how they are received. You can then focus your marketing efforts on what strategy is received best by your specific target market.

Be creative. This goes without saying. The sky’s the limit when it comes to creativity with NFTs. Come up with fun and unique ways to use them to promote your brand. Remember, you want your company to stand out!

Be patient. It may take some time for people to start using NFTs as a form of marketing. Be patient and keep experimenting until you find what works best for your business.

The Takeaway

Nonfungible tokens (NFTs) offer an innovative way for businesses to market their products and services while helping them connect with customers in a deeper way by creating an appealing sense of exclusivity and scarcity for them.

The bottom line is that nonfungible tokens (NFTs) offer a unique and powerful way for businesses to market their brands and improve their return on investment (ROI). If you’re looking for a way to stand out from the crowd and increase your sales, refer to this guide for tips on how to get started applying NFTs to your marketing strategy today!

 

About Lisa | Spherical Strategies Content Creator & Copywriter Lisa works with Spherical Strategies as a content creator and copywriter. She brings a deep understanding of human motivation to her mastery of writing by utilizing her education in market psychology. She has worked over the past several years as a private contractor, providing industry-specific content and editing for companies of all sizes. Outside of her work as a content creator, Lisa is passionate about caring for her young son and is only slightly obsessed with gardening.

If you’re looking for more ideas on how to use digital marketing and NFTs for your business in 2022, be sure to check out our website! Not only do we have information about new digital trends and nonfungible tokens, but we also offer free consultations to see how Spherical Strategies can help you achieve your digital marketing goals in 2022!