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Our Approach

Human experience is at the heart of every accomplishment and every obstacle.

For this reason, we place it at the center of our sphere of importance, using it to approach each organization’s unique financial, operational, analytical, and promotional needs.

Through this holistic method, extensive data collection, and our diverse team of strategists, we help our clients reach the right people with the right message to inspire action.

Our Mission

At Spherical Strategies we aim to improve market visibility by using a holistic, human centered approach to advertising, analytics and design.

Our Vision

We strive to foster a culture that produces inclusive, purposeful content with a focus on consumer education, sustainability and inspiration for humans and the things they care about.

Our Values

Relevance: adapting to industry advancement and staying ahead of the curve in order to educate and prepare ourselves and our clients for the future

Inclusion: appreciation for the diverse facets of human existence and the application of this in marketing and operational efficiencies

How we work

Effective branding and marketing create opportunities to elevate the human experience and leave a lasting impression.

To help you achieve this, we will narrow down challenges unique to your market and set goals that can be carried out through our team’s experience with the nitty gritty technicalities of the digital space.

Spherical Strategies operates as an extension of your team, partnering with you to explore the big picture and ensure a harmonious and rewarding digital footprint.

With a focus on purpose, education, and sustainability, we will help you stay on the cutting edge of your industry in an ever-changing environment.

Meet our Founder/CEO!

Jessica Behal

After over a decade of working for web agencies, Spherical Strategies was founded in 2014 by Jessica in an effort to move digital advertising in a more holistic direction.

Throughout her career she has continuously evolved with developing markets, technology, and user expectations and applied this to her clients’ strategies, allowing a broader perspective and long-term success.

She has been working with ODUGlobal since 2011, along with a wide variety of clients over the years including Harrah’s Resorts, Jazzercise, Mississippi State University, UFC Gyms, University of Texas, University of Virginia, Verizon Wireless, Wharton School of Business, and 100+ other organizations across multiple industries.

Jessica has an affinity for creating and operating in ways that embody the human experience while bringing a cohesive approach from her team. You won’t find a one-size-fits-all approach in her repertoire, but you will always find a focus on performance-based marketing. Daily, you can find her hands-on with campaign strategy and measurement, client communication, and oversight of the many large scale projects at Spherical Strategies.